Chapter content

1. Introduction

In order to be able to follow the content of this e-book, you will first learn about marketing and social media which will help you get deeper understanding of how these two are connected.

2. Social Media Marketing

This chapter is focused on explaining what social media marketing is, as well as which types of social media websites are available to the online marketers. Mobile social media is also the focus of this chapter.

3. The Most Important Social Media Websites

You can start promoting through social media as soon as you know which websites would be perfect for your business. This section highlights the most important websites and particular features each website provides for online promotion and exposure.

4. Blogging

Blogging is a type of social media marketing, which is why the entire chapter of this e-book is devoted to explaining what blogging is and which platforms you can use for blogging. You will also find out about recommendations related to improving your blogging activity.

5. Social Media Engagement

In this chapter you will learn about the term of social media engagement, why it is important to work on increasing engagement, and how to increase social media engagement.

6. Social Media and Target Audience

Target audience is the group of people you are trying to reach, and here you will learn about how to define your target audience, how to use social media to learn more information about your target audience and how to target the people you are trying to reach through social media.

7. Sharing Content on Social Media

Sharing content on social media includes sharing different types of content, such as photos, graphics, videos, and links. You will learn some important things to have in mind when sharing content in order to make sure you get the most out of it.

8. Social Bookmarking Websites

This chapter introduces the topic of social bookmarking websites and how those can help with promoting your content and reaching more people. Recommendations on the most popular social bookmarking websites you can use are also part of this section.

9. Approach to Social Media

Defining your approach is important part of successful social media marketing, which is why this chapter contains some of the best tips to help you refine your approach and learn how to be more successful on social media.

10. Dos and Don’ts of Social Media

This chapter features recommendations on what to do and what not to do on social media, and how those actions reflect on your business and popularity of your social media accounts.

11. Social Media Strategy

Detailed guide on how to create and implement your own social media strategy is going to help you boost the performance of your social media accounts.

12. Tips on Using Social Media in Marketing

This chapter contains some of the tips on how to optimize your social media accounts and how to evaluate the performance of social media accounts.

13. Using Social Media for Promotion

There are two types of promotion available on social media, paid advertising and free promotion. Learn about both of these and which one you should use for your business.

14. How to Promote Using Social Media

Here you will learn how you can use social media for promotions and how different approaches can be used to develop social media promotion strategy.

15. Social Media ROI

ROI helps you compare your investment and the results, which is perfect for evaluating the achievement of your goals, providing insight into efficiency of social media activity.

16. Using Social Media for Branding

In this chapter you will learn what branding is, how social media is connected with branding and how being active on social media can help you with branding.

17. Using Social Media for Establishing Relationship

Social networks are based on user interaction, which is why establishing relationships via social networks is very important in order to be successful in social media marketing.

18. Social Media and SEO

Both social media and SEO are part of internet marketing, and in this chapter you will learn how those two are connected.

19. Tools for Managing Social Media

This chapter includes recommendations on which tools to use to plan, manage and monitor the activity of your social media accounts.

20. Social Analytics

Monitoring the performance of social accounts is very important, which is why you need to learn what social analytics is and how to use those metrics to increase your performance.

21. Automation and Social Media

In this chapter you will find out how automation is used in social media marketing, as well as some benefits and disadvantages of automation you should be aware of.

22. Social Media and Other Types of Marketing

This is where you will find out more about other types of internet marketing and how they are connected to social media marketing.

23. Social Media Marketing Glossary

The glossary contains all of the most important terms related to social media marketing which will help you understand the content of this e-book and it can always be used as a reference.

24. Sample Questions

Contains list of questions and their answers for exercise.

25. Conclusion: The Importance of Social Media in Marketing

The book ends with explaining the importance of social media in modern business, and how social networks have become part of internet marketing.