Web Analytics Course and Certification (FREE)

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  • 160 Pages eBook
  • FREE Course and Certification
  • Difficulty Level: Beginners

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Web Analytics Certification

  • Get a Professional Certification
  • Showcase Your Skills
  • Improve Your CV/Resume
  • Grow Your Online Marketing Career
Course materials

Course materials

Course overview

Web Analytics Course Overview

The great importance of web analytics in internet marketing is based on the fact, that it allows you to assess the results of the work you are doing and whether you managed to achieve the results you want. This means that web analytics is a great tool to help you analyze the results achieved with different types of online marketing strategies, making analytics an inseparable part of the process of web analysis.

The beginning of the course is focused on explaining what web analytics is, how it all started, and how analytics changed over the years with the development of technology. You will also learn about true potential of web analytics and how you can use it to help your business grow.

The terminology typical for web analytics is something you should be familiar with in order to understand the basics of web analytics. Some of the important elements introduced through the course include the five “Why” of web analytics and web analytics dashboards.

You will also discover some of the web analytics tools and software you could use for tracking your performance, as well as which metrics you need to track in order to get the full picture of your website’s activity and success.

As one of the most commonly used web analytics tool, Google Analytics is also part of this course. The process of installing Google Analytics, as well as detailed instructions on setting up different features inside the tool are all explained in this e-book.

You will also find out how to analyze the data obtained through Google Analytics. Increasing website’s visibility through web analytics is also an important topic discussed throughout the course, with presentation of trusted ways to increase visibility and metrics, which can help with this task. Metrics such as SEPR rank, keywords, click through rate (CTR) and others are all part of the process of increasing website visibility and making web analytics work for your website by obtaining the relevant data.

When it comes to analysis of the data obtained through website analytics, you will learn how to analyze the data using testing software. This will help you compare relevant figures and conclude which tactics are successful.

Web analytics methods are also a helpful resource for you to understand the process of collecting the data and how those data affect the statistics gathered through web analytics.

In the end, you will learn about social media analytics and mobile analytics as two important sources of traffic, and thus important elements of web analytics nowadays. These data will help you finding out how visitors interact with your website, which parts of the website are the most engaging, which pages cause the greatest bounce rate, etc.

All of this can help you understand your website and the way visitors see it. This is important for you, if you want to make adjustments and improve the parts, which are not performing well, and take advantage of approaches that do work well and provide positive results.

The final list of tips for advanced web analytics will help you go a step further and develop an approach, which is based on process, that are proven to give results and basically make up the essence of web analytics.

Chapter content

Chapter content

1. Introduction

The topic of web analytics is important for understanding the performance of the website, which is why this area is essential part of online marketing. The introduction of the e-book outlines the goals and the purpose of information related to web analytics, which are crucial for understating the business opportunities, measuring success and decision making.

2. Understanding Web Analytics

In this chapter, you will find out what web analytics is and how this field developed with the development of the internet. You will also find out what the purpose of using web analytics is in the online business and how to unlock your website’s potential through web analytics.

3. Using Web Analytics

Here you will find out the basics of web analytics, web analytic dashboard, and the most used terms to help you get started. Tips on how to choose a web analytics tool and which metrics to track are also part of this chapter. In the end you will see how to identify site referrers, your audience and the most important pages, as well as what key performance indicators are.

4. Google Web Analytic Basics

Google Analytics is one of the most commonly used web analytics tools and here you will learn the basics of Google Analytics, which includes the instructions on how to install and set up your account, the basic features including account, property, view, profiles, filters, traffic channels, etc. On-site search and on-page interaction tracking are also included, as well as tips on analyzing the data through Google Analytics.

5. How to Make Web Analytics Work for Your Website

The focus of this chapter is web traffic data analysis with its top 5 pillars of web analytics which will help you make web analytics work for your website.

6. How to Increase Your Site’s Visibility through Web Analytics

Here you will find out what visibility is and how to improve it using web analytics data. Google metrics that help with website visibility are also part of this section of the e-book, and include metrics such as crawlability, NAP citation, URLs index, deep links, SERP ranking, etc.

7. Ten Most Common Web Analytics Mistakes and Pitfalls

This section of the e-book deals with web analytics mistakes and pitfalls you should avoid if you want to successfully use the data to improve your website’s performance.

8. Web Analytics: Best Practices

Strict documentation, integration with reporting system, understanding the business process and having a roadmap for improvements are some of the best practices that will help you take advantage of the data obtained from web analytics.

9. Analyzing Analytical Data

Once you obtain your website data, you are ready to analyze the meaning of the data and what they mean for your business. Besides criteria for analysis, you will also find out how using testing software can help you with analytical data. Testing includes A/B testing and multivariate testing.

10. Web Analytics Methods

The web analytics methods are methods used to collect data about your website, and this segment includes the explanation of these web analytics methods: cookies, geotargeting, mobile phone tracking, and geotagging.

11. Social Media Analytics

The influence of social media is very important as it can generate significant amount of traffic, which makes is necessary to incorporate the data into successful web analytics. The process of social media analytics includes measuring, analyzing, and interpreting the data related to social media activity.

12. Mobile Analytics

Mobile platforms are taking over desktop traffic making mobile analytics essential part of web analytics. This chapter is focused on analysis of the data, adapting to the mobile platforms and using analytics software to get the data.

13. Tips for Webmasters

This chapter presents ten advanced web analytics tips for webmasters that will help you understand the web analytics data and how those can be used to improve your website’s performance in terms of positioning, reach, etc.

14. Analytics Glossary

Analytics glossary is a collection of terminology related to web analytics and online marketing in general. The purpose of this chapter is developing an understanding of the expressions used in web analytics.

15. Sample Questions

Contains a list of questions and their answers for exercise. Test yourself, and see if you have the knowledge required to pass the online certification test.

16. Conclusion

The final chapter of web analytics e-book is devoted to highlighting the benefits of analyzing the data obtained through web analytics and how this area of online marketing is evolving with the development of new technologies and new ways to obtain the data. Ultimately, this affects the development of online marketing strategy in general.

How to pass exam


How to pass exam

  • The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
  • Time limit: 60 minutes.
  • The difficulty level of this course is: Beginners level.


What is the price of a certification?

Everything you find on eMarketing Institute is absolutely free. All our courses are 100% free. All our ebooks are 100% free. There are no hidden costs. There are no subscribtion fees.

How popular is eMarketing Institute?

It seems people really like free stuff. So far more than 80.000 happy students from more than 100 different countries have signed up for our free courses and have downloaded our free ebooks. According to Alexa Traffic Ranks, eMarketing Institute is among the top 1% most popular websites worldwide. We are very grateful for the support we have.

What do I get, when I sign up for a course?

You get a free ebook, which includes the full course material (all our ebooks are in HTML and PDF-format, and more than 150-pages of course materials) + you get permission to take a test. If you pass the test, you will get notified via email. You can then login to your account and download your professional certification, which can be found in PDF-format.

How difficult is it to pass the tests?

All our courses are beginners level. Even though the courses are beginners level, we advise, that you read the course material before taking your test. There are 50 questions in each exam. The passing score is 50%. The time limit is 60 minutes (i.e. 1 hour). This means, that you need to answer correct on at least 25 out of 50 questions, within 1 hour, in order to pass the test. The questions are multiple choice questions. Once you pass you can download your certification.

How many certifications can I take?

You can take as many certifications as you like. There is no limit. At the moment you can signup for any (or all) of these online marketing certification programs (all are 100% FREE):

Free Online Marketing Certification Course

Free Affiliate Marketing Certification Course

Free Content Marketing Marketing Certification Course

Free Blogging Certification Course

Free E-Commerce Certification Course

Free Email Marketing Certification Course

Free Search Engine Marketing Certification Course

Free Social Media Marketing Certification Course

Free Web Analytics Certification Course

Free SEO (Search Engine Optimization) Certification Course

What do I do, if I don’t pass the test?

You can retake the test. It’s still 100% FREE.

What is the price of a retake test?

Each retake test is 100% FREE.

How many questions are there in a test?

The tests are beginners level, and you need to answer 50 multiple choice questions (Passing score: 50%. Time limit: 60 minutes).

How do I pass a test?

All our courses are beginners level. There are 50 questions in each exam. The questions are multiple choice questions, with either 3 or 4 different options. In order to get certified you need to answer correct on 25 out of 50 questions (Passing score: 50%. Time limit: 60 minutes). Once you pass the exam, you can download your certification.

To summarize: You need to answer correct on at least 50% of the questions. If you get less than 50%, you probably need to read your ebook one more time, and once you are ready to retake your exam, you login to your account, and try again.

Is there an expiration date for my certificate?

No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.

Why are all courses 100% free?

Great question! Think about this… How many people would have a Facebook profile, if it wasn’t free? How many people would do searches on Google if it wasn’t free? How many people would use Skype, if it wasn’t free? Did Facebook, Google and Skype do great, while being free? Yes. We also believe, that free stuff is great. That’s why, all our courses are 100% free.

How do I contact you?

You can find our contact details here. You are always welcome to send us an email at support@emarketinginstitute.org

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