Online marketing has been under a lot of scrutiny over the past few years. The reason for this is the fast-changing environment and trends that keep changing the game. They keep altering the way marketers use different strategies and tools to improve their online marketing efforts. One of the emerging trends in online marketing is certainly influencer marketing. Read more
In today’s world, online marketing is a powerful tool that could determine the success of a business. Many newly-founded businesses don’t know and will never know the ways of traditional marketing. For them, online marketing is a reality. It’s a way to reach customers, it’s a way to promote and sell. Read more
There’s no doubt that Google Analytics is an essential tool to utilize in your online marketing strategy. However, the data you get from Google Analytics aren’t always accurate, nor are they always actionable. To get the most out of it, the tool demands customization and refinement to make the data work for you. This kind of approach allows you to gather the data in a way that the report you get really is something you can benefit from. Read more
Statistics show that a single person is sending and receiving over 200 emails a day on average. This number is expected to grow by 5% each year in the next four years, meaning that by the year 2020 people will be sending/receiving approximately 250 emails per day (Radicati). Getting through the spam filters and reaching the inbox is getting more and more difficult every day. How to make sure that your email is in fact delivered to the recipient? Keep reading! Read more
The year 2017 is approaching rapidly, so it’s perfect time to summarize and reflect on the year behind us. Let’s think about how we can do things better in 2017. This kind of thinking is typical for the business world, so we’ll focus on digital marketing trends for the upcoming year, to give you some ideas how to implement them when planning your business strategy. Read more
After you create a blog and start publishing the content, the next thing you want is people to find it. One of the ways visitors will find your blog is through search, but for this to happen, your website has to be indexed. Therefore, you need to understand what does indexing mean and how to improve chances of indexing your blog as quickly as possible. Read more
Starting a business isn’t always easy, especially when it comes to online business, as limited resources and lack of advanced technical skills may jeopardize your efforts to succeed in the online world. This is why this guide is perfect for those of you just about to set up your business online and wondering which tools you need. Read more
Just as you’ve mastered the basics of online marketing and how to use the internet to reach online consumers, mobile marketing comes into play, as another form of online marketing that has emerged as such due to the development of modern technology. Mobile devices have completely changed the way we interact online, so companies are now focusing their efforts on this new media, which is changing the way we think about online marketing. Read more
The internet has become a number one source of information for us. Regardless if you want to know how long should you cook broccoli, where the nearest Italian restaurant is, or which movie you should watch this evening, the information is easily found on the internet. With over 3.5 billion searches per day on Google alone (Source), we see that the internet actually represents a giant pool of information retrieved from huge amount of content uploaded online each day.
Over the years, the approach to SEO has changed in order to incorporate new best practices and follow recommendations related to website optimization, which is why marketers need to keep up with the trends in the SEO industry and implement necessary changes. One of the main parts of each SEO strategy is certainly the analysis of the metrics.