6 SEO Mistakes to Avoid When Blogging

Blogging has long surpassed this purpose of being an outlet for the writers and those fond of sharing their stories in a written form. It has turned into a type of a business model that requires a lot of optimization and planning to turn it into something truly successful. Read more

Create a Sales Funnel

How and Why You Need to Create a Sales Funnel

If you’re selling online, you’re probably at the stage of creating or refining your sales strategy. Even if you haven’t considered making any changes to the current setup, you should think about the sales funnel and how this strategy could be improving your sales. Read more

Optimization of a product page

How to Optimize a Product Page

It’s likely that product pages are a part of your website. You might have an e-commerce website, or you simply offer a single product or service. Even if you’re not selling anything, but just generating leads, practices you’ll find in this article could be helpful for optimizing the landing page as well. Read more

Rules of affiliate marketing for merchants

9 Rules of Affiliate Marketing for Merchants

As an online marketing strategy, affiliate marketing has been growing in popularity mainly due to the influence it has to drive sales. In fact, affiliate marketing drives over 16% of US e-commerce orders (source). Based on this study, over 80% of participants include affiliate marketing in their overall online marketing strategy. Read more

10 Things to Help You Improve Your Blog in 2018

Blogging offers a huge potential for business growth and building influence online. As you’re exploring new trends in digital marketing and helpful tools to use, you should also determine ways to enhance the performance of your blog in 2018. Read more

Social media trends 2018

What’s Next for Social Media Marketing in 2018

Exploring social networks and the opportunities social media marketing provides has become a substantial step in any business growth, especially in the promotion of online businesses. Hence, the importance to explore trends and practices that are currently used and said to lead to the best performance. New layout designs, new best practices, and new tips for online promotion are all part of the job social media marketers face on the daily basis. Read more

Google tools to use

Google Tools You Should Use

With 74% market share in November 2017 (Source), Google represents the most used online tool for conducting searches. For a significant portion of online users, it’s the first place they turn to when they have a question, a dilemma, or a problem they want to solve. Read more

The Rise of Video in Online Marketing

Video has always been an important medium in traditional marketing, but when it comes to online marketing, its usage has started slowly taking over all other content formats. Things changed drastically for the video in online marketing, moving from the back rows straight to the spotlight. Impressive statistics support the relevance of video in online marketing today: Read more

Sharing on social media

Dos and Don’ts of Sharing on Social Media

If there’s one thing that connects us all, regardless of the age, background or location, it’s social media. The place where people create and connect, where businesses communicate and convert. Social media is a place to share anything from a new promotional video to a restaurant recommendation. Read more

Companies that Recognize the Importance of Content Marketing

9 Companies That Recognize the Importance of Content Marketing

One of the main characteristics of content marketing is that it keeps up with all the current trends. It has become a way for companies to build their reputation and recognizable brand, but it has also become a bridge that connects companies and buyers. For content marketing to work in such a way and to make it efficient and productive, it’s necessary to understand its principles and to create a strategy that leads you towards the desired goal. Read more