With 74% market share in November 2017 (Source), Google represents the most used online tool for conducting searches. For a significant portion of online users, it’s the first place they turn to when they have a question, a dilemma, or a problem they want to solve.
Video has always been an important medium in traditional marketing, but when it comes to online marketing, its usage has started slowly taking over all other content formats. Things changed drastically for the video in online marketing, moving from the back rows straight to the spotlight. Impressive statistics support the relevance of video in online marketing today: