Educate in a video
Online users love instructional materials. And if that material is in an easy-to-digest format such as video, they are even more prone to love it. Instructional videos are very popular online. From how to make perfect vanilla cupcakes to how to use photoshop, people look for all kinds of how-to stuff online. You should also have in mind that YouTube, a video-sharing platform, is the second largest search engine. This guarantees a massive potential for your videos to be found organically.
Introduce yourself to your customers
What the customers see when they look up your website is content that presents your business. It’s skillfully crafted content to present your company in the best light. What they usually don’t see is the person behind this content. Even the about us page usually presents information in a more static way.
Try using video to bring a new dimension into the information you share about your company. Reveal a person behind the email address that reaches out to your customers every week with your newsletter. Show them that you are the person they can talk to, somebody they can trust. All of this helps you increase the credibility of your brand and get closer to the customers.
Vlogging, a video format of blogging, has increasingly gained viewers who turn to websites such as YouTube for their daily dose of entertainment, rather than watching TV. It’s a more casual type of recording videos, usually featuring a day-in-the-life type of video or follow-me-around video. For a business, these videos are another type of videos that can bring a more personal touch to your relationship with the customers.
An alternative approach that companies can use is to collaborate with famous vloggers. So instead of vlogging yourself you become featured in the vlogger’s video. This way of using video is easier for brands as they do not have to create content on their own, so they leave the creative part to the professional. It’s also an amazing opportunity to reach the audience of the vlogger you are collaborating with and expand your reach.
Turn your article into a video
All out of video ideas? No worries, just take a look at your content library. You will definitely find an article, a guide or an infographic you can turn into a video. For example, you can share the most important bullets from the article in a couple of slides shaped in the form of a video. Or if you have a helpful article with a DIY project, simply do this project in front of the camera and record it.
Repurposing content works two-ways. So for each video, you can also have an article published on your blog. This is great for SEO. Written content is still what search engines understand best. Also, you provide an alternative to target more users.
Feature your product in a video
Video format is excellent for showing off your products, their features and what they can do. There are numerous ways you can incorporate products into videos without being too promotional and intrusive. Share an engaging story, or create an entertaining video with your product discreetly visible throughout the video. You can even ask a popular influencer to create a video featuring your products.
The whole idea with this approach is to bring your product closer to the potential consumers. Put your product into the spotlight to spark interest. You want to highlight its features and show how the viewers can benefit from those.
Record a live session
A live session is a great way to create video content in a simple way. Unlike pre-recorded videos, a live session is a more spontaneous type of content format. However, it works pretty well with broadcasting events, such as a product launch.
Using the live streaming feature of social networks such as Facebook or Snapchat can help you increase the visibility of live videos. Your followers on social networks usually get notifications about live sessions. This helps you engage your audience without reaching out through emails or other messaging services.
Install a software and start editing like a pro
When you hear the term video editing, it’ll probably be timid at first. It sounds too complicated, but apps used for this purpose are getting more and more user-friendly. No longer do you have to be a pro to start editing like one. You will need the raw multimedia materials you want to use to create a video and software to edit it. There are even apps for your phone to do simple editing stuff. Once you have everything ready, you can start cutting videos, syncing them, adding music, effects, text, etc.
A few of the most popular video editing solutions for you are featured in this article, and if you’re looking for an app instead, here are a couple of recommendations: The 10 Best Video Editing Apps for Mobile.
Share on social media and in emails
Creating a video is the first project step. Promotion is the second part you will need to focus on, to make sure your business sees benefits from produced video materials. Social networks have shown great potential for video consumption, which is why sharing on social networks is the first thing you should do once the video is live. Take advantage of your social media presence. Share the video on all of them to maximize the number of users you reach.
The next resource to tap for online promotion is your mailing list. Videos are now becoming integrated into emails as well, giving you instant access to the audience which has already shown interest in your brand.
Video distribution is an essential step for everyone using video in business. Higher reach increases benefits obtained from the video, which is why you should use all of the distribution channels available to you, including both free and paid methods.