AFFILIATE MARKETING COURSE OVERVIEW
Industry-related statistics show that affiliate marketing has an important place in business strategies. As a method of online advertising, affiliate marketing has the power to influence people and drive sales, which directly reflects company revenue. Within this course, you will learn what affiliate marketing is and about the roles you can take to become a part of affiliate marketing.
Merchants or advertisers are those who have a product to sell. They are interested in increasing their profit by working with affiliates and allowing them to promote the product on their behalf. Merchants do so by using an affiliate program where they provide everything needed for the promotion of the product(s) including the affiliate links. The course represents a guide for merchants to create an affiliate program and a strategy to encourage affiliates to join.
On the other hand, we have affiliates, who are looking for ways to monetize their online presence. Affiliates (also known as publishers) are often bloggers and influencers who enjoy online reputation and a considerable following. This enables them to affect buying decisions of their followers. When they recommend a product, they encourage their followers to buy the same products. This activity is known as a conversion, and it is what enables affiliates to earn from this kind of strategy.
Since affiliate marketing is performance-based marketing, it focuses on processing payments only once the conversion is achieved. There are no upfront investments or payments released regardless the results. Only after the sale referred by the affiliate is complete, will the affiliate be eligible for the commission.
Both merchants and affiliates need a plan on how to implement affiliate marketing in their online presence, how to develop a strategy to increase performance, as well as to explore benefits they can achieve with this kind of promotion. Each of these concepts is covered in this course. Management of an affiliate program is a chapter dedicated to merchants with tips on how to monitor the program and successfully communicate with the affiliates. Suggestions on popular affiliate programs to join is a chapter for affiliates where they can find interesting affiliate programs, alongside some of the most important features for each of them.
Affiliate programs are managed via affiliate networks or using affiliate software, which is why it is important to understand the features and benefits of both. In addition, other affiliate marketing tools can be quite handy when designing and managing an affiliate program, and you will find lots of recommendations in one of the chapters.
The final section of the course summarizes everything, explores the issues that might occur and ways to deal with them. Since affiliate marketing is essentially a part of online marketing, it will be helpful to learn how affiliate marketing integrates with search engine marketing, social media marketing, email marketing, etc. These strategies are analyzed from both perspectives, those of merchants and affiliates. Furthermore, the topic of online marketing and its segments is worth exploring more in the future as it can improve your success with affiliate marketing, regardless if you are a merchant or an affiliate.
In the introductory chapter, you will learn about the role affiliate marketing has in online marketing. The relevant statistics illustrate this role and highlight how affiliate marketing integrates with other segments, such as content, e-commerce, etc.
2. What Is Affiliate Marketing?
The second chapter focuses on the development of affiliate marketing from the early 1990s to present. You will also learn about affiliates, merchants, and digital buyers. This chapter concludes with the benefits of this type of online promotion for both merchants and affiliates.
3. Becoming a Merchant
Everything you need to know about becoming a merchant is in this segment. From creating a detailed plan to setting up goals and strategy, you will find out what you need and what you can expect from becoming a merchant.
4. How to Become an Affiliate
If you see yourself in a different role, as an affiliate, you will need a different kind of approach. Its highlights are covered here and include creating your online presence, choosing the right program, and tips on how to define your strategy to promote the affiliate links.
5. Managing an Affiliate Program
The main activity of the merchants is the management of their affiliate program. The overall management can be divided into three groups: monitoring KPIs, communication methods, and management of the affiliates. The goal of all of these activities is to improve the performance of the affiliate program.
6. Affiliate Marketing Compensation Models
This chapter focuses on a very important topic – compensation models. Both affiliates and merchants need to know about payment opportunities available and how each one can contribute to their success. The chapter also includes a section on void transactions.
7. Affiliate Marketing Strategies for Merchants
Starting from merchant’s website to social media, affiliate directories and hiring affiliate program manager, the goal of this chapter is to suggest how merchants can leverage their online presence and promote their affiliate program along the way.
8. Affiliate Marketing Strategies for Affiliates
With common promotion tactics used by affiliates and the concept of affiliate marketing on YouTube, this chapter shows affiliates how they can maximize their reach and promote affiliate links more efficiently.
9. Affiliate Networks
Affiliate networks play an important role in the relationship between affiliates and merchants. They are the meeting point, which is why most affiliates and merchants will be a member of at least one of them. This chapter focuses on what affiliate networks are and how they work, with the process being explained for both affiliates and merchants. The chapter concludes with five popular affiliate networks in the industry at this moment with most prominent features and benefits highlighted for each of them.
10. Affiliate Software
This piece of technology enables a whole specter of activities such as managing affiliates, tracking sale-related data, monitoring and paying commissions, etc. When combined, these functionalities are an incredibly useful tool for merchants, which is why most merchants think about using affiliate software for affiliate program management. The difference between self-hosted and hosted software is explained as well as how they work. In the final section, you will find the list of five popular affiliate software along with the features and benefits they come with.
11. Popular Affiliate Programs
If you are an affiliate looking to monetize your online presence with affiliate marketing, this section of the course will help you with affiliate program suggestions, which include Amazon affiliate program, eBay affiliate program, etc. For each program, you will see highlights regarding the perks they provide (such as cookie life, commission percent, etc.).
12. Affiliate Marketing Tools to Use
The tools for affiliate marketers can improve the potential of their efforts, which is why it is worth considering some of them. You will find that the list of recommended tools is divided into sections which include essentials, research, content, links and tracking, email marketing, social media, paid campaigns, and WordPress tools for affiliates.
13. Potential Issues with Affiliate Marketing
At times, things can go wrong, and it is good to be aware of the issues that might occur. In this chapter, you will learn about fraudulent affiliates, whether the automatic approval of affiliates really is a time-saver, what cooking stuffing and trademark violations are, and about affiliate scams. Motivating affiliates can become an issue for merchants, which is why you will also learn about tactics that can help you motivate your affiliates.
14. Affiliate Marketing and Online Marketing
The best potential of affiliate marketing is achieved by its integration into online marketing and coordinating activities with search engine optimization, search engine marketing, social media marketing, email marketing and influencer marketing. This chapter highlights approaches and strategies for both affiliates and merchants who want to use other segments of online marketing to boost the performance of their affiliate campaign.
15. Affiliate Marketing Glossary
The glossary contains the terms mentioned in the course which might need further clarification, especially if you are new to online marketing.
The goal of the questionnaire is to reinforce your knowledge about affiliate marketing and recommended strategies you can use. It consists of 50 questions, with 4 answers for each of them (only one being the correct one).
This section of the course represents the summary and includes some interesting ideas on how to grow your business with affiliate marketing. In the end, it is worth knowing how much of a potential affiliate marketing really has, to make sure you consider all of the aspects of using and improving your own approach.