Affiliate Marketing Course and Certification (FREE)

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  • 164 Pages eBook
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  • Difficulty Level: Beginners

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Certification

Affiliate Marketing Certification

  • Get a Professional Certification
  • Showcase Your Skills
  • Improve Your CV/Resume
  • Grow Your Affiliate Marketing Career
Course materials

Course materials

Course overview

Affiliate Marketing Course Overview

Industry-related statistics show that affiliate marketing has an important place in business strategies. As a method of online advertising, affiliate marketing has the power to influence people and drive sales, which directly reflects company revenue. Within this course, you will learn what affiliate marketing is and about the roles you can take to become a part of affiliate marketing.

Merchants or advertisers are those who have a product to sell. They are interested in increasing their profit by working with affiliates and allowing them to promote the product on their behalf. Merchants do so by using an affiliate program where they provide everything needed for the promotion of the product(s) including the affiliate links. The course represents a guide for merchants to create an affiliate program and a strategy to encourage affiliates to join.

On the other hand, we have affiliates, who are looking for ways to monetize their online presence. Affiliates (also known as publishers) are often bloggers and influencers who enjoy online reputation and a considerable following. This enables them to affect buying decisions of their followers. When they recommend a product, they encourage their followers to buy the same products. This activity is known as a conversion, and it is what enables affiliates to earn from this kind of strategy.

Since affiliate marketing is performance-based marketing, it focuses on processing payments only once the conversion is achieved. There are no upfront investments or payments released regardless the results. Only after the sale referred by the affiliate is complete, will the affiliate be eligible for the commission.

Both merchants and affiliates need a plan on how to implement affiliate marketing in their online presence, how to develop a strategy to increase performance, as well as to explore benefits they can achieve with this kind of promotion. Each of these concepts is covered in this course. Management of an affiliate program is a chapter dedicated to merchants with tips on how to monitor the program and successfully communicate with the affiliates. Suggestions on popular affiliate programs to join is a chapter for affiliates where they can find interesting affiliate programs, alongside some of the most important features for each of them.

Affiliate programs are managed via affiliate networks or using affiliate software, which is why it is important to understand the features and benefits of both. In addition, other affiliate marketing tools can be quite handy when designing and managing an affiliate program, and you will find lots of recommendations in one of the chapters.

The final section of the course summarizes everything, explores the issues that might occur and ways to deal with them. Since affiliate marketing is essentially a part of online marketing, it will be helpful to learn how affiliate marketing integrates with search engine marketing, social media marketing, email marketing, etc. These strategies are analyzed from both perspectives, those of merchants and affiliates. Furthermore, the topic of online marketing and its segments is worth exploring more in the future as it can improve your success with affiliate marketing, regardless if you are a merchant or an affiliate.

Chapter content

Chapter content

1. Introduction

In the introductory chapter, you will learn about the role affiliate marketing has in online marketing. The relevant statistics illustrate this role and highlight how affiliate marketing integrates with other segments, such as content, e-commerce, etc.

2. What Is Affiliate Marketing?

The second chapter focuses on the development of affiliate marketing from the early 1990s to present. You will also learn about affiliates, merchants, and digital buyers. This chapter concludes with the benefits of this type of online promotion for both merchants and affiliates.

3. Becoming a Merchant

Everything you need to know about becoming a merchant is in this segment. From creating a detailed plan to setting up goals and strategy, you will find out what you need and what you can expect from becoming a merchant.

4. How to Become an Affiliate

If you see yourself in a different role, as an affiliate, you will need a different kind of approach. Its highlights are covered here and include creating your online presence, choosing the right program, and tips on how to define your strategy to promote the affiliate links.

5. Managing an Affiliate Program

The main activity of the merchants is the management of their affiliate program. The overall management can be divided into three groups: monitoring KPIs, communication methods, and management of the affiliates. The goal of all of these activities is to improve the performance of the affiliate program.

6. Affiliate Marketing Compensation Models

This chapter focuses on a very important topic – compensation models. Both affiliates and merchants need to know about payment opportunities available and how each one can contribute to their success. The chapter also includes a section on void transactions.

7. Affiliate Marketing Strategies for Merchants

Starting from merchant’s website to social media, affiliate directories and hiring affiliate program manager, the goal of this chapter is to suggest how merchants can leverage their online presence and promote their affiliate program along the way.

8. Affiliate Marketing Strategies for Affiliates

With common promotion tactics used by affiliates and the concept of affiliate marketing on YouTube, this chapter shows affiliates how they can maximize their reach and promote affiliate links more efficiently.

9. Affiliate Networks

Affiliate networks play an important role in the relationship between affiliates and merchants. They are the meeting point, which is why most affiliates and merchants will be a member of at least one of them. This chapter focuses on what affiliate networks are and how they work, with the process being explained for both affiliates and merchants. The chapter concludes with five popular affiliate networks in the industry at this moment with most prominent features and benefits highlighted for each of them.

10. Affiliate Software

This piece of technology enables a whole specter of activities such as managing affiliates, tracking sale-related data, monitoring and paying commissions, etc. When combined, these functionalities are an incredibly useful tool for merchants, which is why most merchants think about using affiliate software for affiliate program management. The difference between self-hosted and hosted software is explained as well as how they work. In the final section, you will find the list of five popular affiliate software along with the features and benefits they come with.

11. Popular Affiliate Programs

If you are an affiliate looking to monetize your online presence with affiliate marketing, this section of the course will help you with affiliate program suggestions, which include Amazon affiliate program, eBay affiliate program, etc. For each program, you will see highlights regarding the perks they provide (such as cookie life, commission percent, etc.).

12. Affiliate Marketing Tools to Use

The tools for affiliate marketers can improve the potential of their efforts, which is why it is worth considering some of them. You will find that the list of recommended tools is divided into sections which include essentials, research, content, links and tracking, email marketing, social media, paid campaigns, and WordPress tools for affiliates.

13. Potential Issues with Affiliate Marketing

At times, things can go wrong, and it is good to be aware of the issues that might occur. In this chapter, you will learn about fraudulent affiliates, whether the automatic approval of affiliates really is a time-saver, what cooking stuffing and trademark violations are, and about affiliate scams. Motivating affiliates can become an issue for merchants, which is why you will also learn about tactics that can help you motivate your affiliates.

14. Affiliate Marketing and Online Marketing

The best potential of affiliate marketing is achieved by its integration into online marketing and coordinating activities with search engine optimization, search engine marketing, social media marketing, email marketing and influencer marketing. This chapter highlights approaches and strategies for both affiliates and merchants who want to use other segments of online marketing to boost the performance of their affiliate campaign.

15. Affiliate Marketing Glossary

The glossary contains the terms mentioned in the course which might need further clarification, especially if you are new to online marketing.

16. Questionnaire

The goal of the questionnaire is to reinforce your knowledge about affiliate marketing and recommended strategies you can use. It consists of 50 questions, with 4 answers for each of them (only one being the correct one).

17. Conclusion

This section of the course represents the summary and includes some interesting ideas on how to grow your business with affiliate marketing. In the end, it is worth knowing how much of a potential affiliate marketing really has, to make sure you consider all of the aspects of using and improving your own approach.

How to pass exam

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How to pass exam

  • The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
  • Time limit: 60 minutes.
  • The difficulty level of this course is: Beginners level.

FREQUENTLY ASKED QUESTIONS

What is the price of a certification?

Everything you find on eMarketing Institute is absolutely free. All our courses are 100% free. All our ebooks are 100% free. There are no hidden costs. There are no subscribtion fees.

How popular is eMarketing Institute?

It seems people really like free stuff. So far more than 80.000 happy students from more than 100 different countries have signed up for our free courses and have downloaded our free ebooks. According to Alexa Traffic Ranks, eMarketing Institute is among the top 1% most popular websites worldwide. We are very grateful for the support we have.

What do I get, when I sign up for a course?

You get a free ebook, which includes the full course material (all our ebooks are in HTML and PDF-format, and more than 150-pages of course materials) + you get permission to take a test. If you pass the test, you will get notified via email. You can then login to your account and download your professional certification, which can be found in PDF-format.

How difficult is it to pass the tests?

All our courses are beginners level. Even though the courses are beginners level, we advise, that you read the course material before taking your test. There are 50 questions in each exam. The passing score is 50%. The time limit is 60 minutes (i.e. 1 hour). This means, that you need to answer correct on at least 25 out of 50 questions, within 1 hour, in order to pass the test. The questions are multiple choice questions. Once you pass you can download your certification.

How many certifications can I take?

You can take as many certifications as you like. There is no limit. At the moment you can signup for any (or all) of these online marketing certification programs (all are 100% FREE):

Free Online Marketing Certification Course

Free Affiliate Marketing Certification Course

Free Content Marketing Marketing Certification Course

Free Blogging Certification Course

Free E-Commerce Certification Course

Free Email Marketing Certification Course

Free Search Engine Marketing Certification Course

Free Social Media Marketing Certification Course

Free Web Analytics Certification Course

Free SEO (Search Engine Optimization) Certification Course

What do I do, if I don’t pass the test?

You can retake the test. It’s still 100% FREE.

What is the price of a retake test?

Each retake test is 100% FREE.

How many questions are there in a test?

The tests are beginners level, and you need to answer 50 multiple choice questions (Passing score: 50%. Time limit: 60 minutes).

How do I pass a test?

All our courses are beginners level. There are 50 questions in each exam. The questions are multiple choice questions, with either 3 or 4 different options. In order to get certified you need to answer correct on 25 out of 50 questions (Passing score: 50%. Time limit: 60 minutes). Once you pass the exam, you can download your certification.

To summarize: You need to answer correct on at least 50% of the questions. If you get less than 50%, you probably need to read your ebook one more time, and once you are ready to retake your exam, you login to your account, and try again.

Is there an expiration date for my certificate?

No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.

Why are all courses 100% free?

Great question! Think about this… How many people would have a Facebook profile, if it wasn’t free? How many people would do searches on Google if it wasn’t free? How many people would use Skype, if it wasn’t free? Did Facebook, Google and Skype do great, while being free? Yes. We also believe, that free stuff is great. That’s why, all our courses are 100% free.

How do I contact you?

You can find our contact details here. You are always welcome to send us an email at support@emarketinginstitute.org

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