E-Commerce Course and Certification (FREE)

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  • 161 Pages eBook
  • FREE Course and Certification
  • Difficulty Level: Beginners

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E-Commerce Certification

  • Get a Professional Certification
  • Showcase Your Skills
  • Improve Your CV/Resume
  • Grow Your E-Commerce Career
Course materials

Course materials

Course overview

E-Commerce Course Overview

We are witnessing the massive popularity of e-commerce as a way to do business in this internet-oriented world where looking up products online has become the usual process of buying something. Modern buyers are researchers first. They want to know more, they want to watch and read the reviews, and they want to find the best value for the money. If you are starting an e-commerce business, these are all the aspects to have in mind. The course opens with this analysis of the digital buyers and continues with an explanation of what e-commerce is.

Before it is time to make your products officially available, you will need to focus on a series of tasks to ensure you really manage to reach and convert the online visitors. Creating a business plan and choosing an e-commerce platform are the first steps. You will also need to understand what having an e-commerce website really means and everything you need to make this website operational. Furthermore, you need to understand the legal aspects of having an e-commerce website. This requires creating several documents which will help you regulate the relationship between you as a business and your customers.

Once your business is live, management is the primary task you will handle. However, your job must not end there. Instead, you need to look beyond and explore options for promoting your business to the online audience. This section shows you how to leverage the power of social networks, video as a content format, how to get on Google, how to use and build your mailing list, etc. Paid advertising options are also mentioned as ways to promote your business. All of these strategies help you build your influence, increase the reach and eventually increase sales.

Besides using different online marketing strategies, the analysis of abandoned cart is also a recommended practice for defining new ideas on how to increase sales. Then, you need to focus on SEO. Search engine optimization is going to help you get organic reach, and this is very important in the process of acquiring new customers and spreading the news about your brand. Three main sections you will learn about in this course include e-commerce SEO with recommended SEO practices, common issues with tips on how to deal with them, and mobile SEO with crucial aspects that affect mobile-friendliness.

The next section includes details about online marketplaces and how this strategy could be used to accompany your e-commerce website. Both advantages and disadvantages of using online marketplaces are covered in this chapter. The final focus of the course will be understanding the customers and the buying process.

Advantages and disadvantages of having an e-commerce website are the topic of the conclusion, as well as how consistency and dedication are required for a successful online business. Ultimately, understanding that e-commerce is a part of the unified system together with other segments of online marketing will help you go further with your study of this topic and find new ways to optimize and improve your e-commerce website.

Chapter content

Chapter content

1.  Intoduction

The opening chapter of the course is focused on buyers and sellers and their place in e-commerce. The relevant statistics highlight two major concepts: e-commerce market is rapidly growing and the fact that understanding the behavior of digital buyers is important to succeed with e-commerce.

2. What is E-Commerce

From this section, you will learn what e-commerce is, about the advantages and disadvantages of having an e-commerce business, etc. A brief history of e-commerce is meant to show you how the massive expansion of the internet has become a ground for the development of e-commerce as an industry.

3. Creating a Businesses Plan

When you think about setting up an e-commerce business, think of a business plan as your starting point. This plan will be a foundation upon which you will build your e-commerce business. The major concepts covered in the business plan are grouped into three categories: essentials, product information and investment. Additional details that can be included in the business plan are also included here, along with the benefits of having a business plan in the first place.

4. Legal Guide for E-Commerce

The legal aspect of running your e-commerce business helps you define and regulate your relationship with the customers. It helps you provide seamless cooperation and instructions on how to deal with potential issues. A special attention is devoted to trademark registration, defining the terms of use, refund and privacy policy.

5. Having a E-Commerce Website

Find out what having an e-commerce website really requires. From choosing a CMS platform to designing the actual site pages, store and product pages, to a shopping cart, shipping methods and payment gateways, this chapter includes everything you need before you can set up an e-commerce website.

6. Choosing an E-Commerce Platform

E-commerce platform is a website integration that helps you manage your online store. Multiple e-commerce platforms are available, and this chapter presents some of the most popular on the market together with the features each of them comes with.

7. How to Promote Your Business

Promotion of your e-commerce business will be an inseparable part of your workflow. In this chapter, you will find out about different methods for promotion, both free and paid, that can help you boost sales in your online store.

8. Strategies to Increase Sales

In this section, you will find out about three most commonly used strategies to increase sales. You will also get a quick guide on how to use each of them to start getting the results fast.

9. E-Commerce SEO

Optimization of your product pages is an essential task if you want to attract organic traffic. This is why understanding the basics of SEO for e-commerce is one of the tasks you should focus on. Keyword research, site structure, on-site SEO, and link building are analyzed from the point of view of the e-commerce and how these should be used to improve organic visibility and traffic.

10. Common Issues with E-Commerce SEO

A couple of issues might occur during the process of optimization of an e-commerce website. Duplicate content is certainly the one that occurs the most, but there might be other problems as well. This is why it is helpful to be aware of those and how you can deal with them.

11. Mobile SEO for E-Commerce

In this chapter, you will find out about aspects relevant in the process of optimizing your website for mobile devices. Since the significant percentage of traffic comes from mobile devices, this section of the course is quite relevant in the process of website optimization and improving the user experience.

12. Exploring Online Marketplaces

The ease of use and power to make your products available to the existing customers are often the reasons why people decide to sell on online marketplaces. Besides the differences between marketplaces and having your own e-commerce website, you will also learn about selling on Amazon and eBay, two of the most popular online marketplaces.

13. Understanding Custumers

Understand customers, their user experience and buying process are all crucial for improving your business strategy, and drastically increasing sales. In this chapter, you will also learn about types of customers and buyer persona.

14. E-Commerce Glossary

Some of the used terminologies might be unfamiliar to you, which is why this chapter offers further details about relevant terms for understanding the course.

15. Questionnaire

You will reinforce your knowledge of e-commerce with this questionnaire. Featuring 50 multiple-choice questions, this segment of the course will help you pay attention to the most important concepts covered in this course.

16. Conclusion

This section of the course wraps up the topic with an analysis of whether an e-commerce business is the one for you. It also stresses the fact that exploring online marketing is very important to succeed with e-commerce.

How to pass exam


How to pass exam

  • The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
  • Time limit: 60 minutes.
  • The difficulty level of this course is: Beginners level.


What is the price of a certification?

Everything you find on eMarketing Institute is absolutely free. All our courses are 100% free. All our ebooks are 100% free. There are no hidden costs. There are no subscribtion fees.

How popular is eMarketing Institute?

It seems people really like free stuff. So far more than 80.000 happy students from more than 100 different countries have signed up for our free courses and have downloaded our free ebooks. According to Alexa Traffic Ranks, eMarketing Institute is among the top 1% most popular websites worldwide. We are very grateful for the support we have.

What do I get, when I sign up for a course?

You get a free ebook, which includes the full course material (all our ebooks are in HTML and PDF-format, and more than 150-pages of course materials) + you get permission to take a test. If you pass the test, you will get notified via email. You can then login to your account and download your professional certification, which can be found in PDF-format.

How difficult is it to pass the tests?

All our courses are beginners level. Even though the courses are beginners level, we advise, that you read the course material before taking your test. There are 50 questions in each exam. The passing score is 50%. The time limit is 60 minutes (i.e. 1 hour). This means, that you need to answer correct on at least 25 out of 50 questions, within 1 hour, in order to pass the test. The questions are multiple choice questions. Once you pass you can download your certification.

How many certifications can I take?

You can take as many certifications as you like. There is no limit. At the moment you can signup for any (or all) of these online marketing certification programs (all are 100% FREE):

Free Online Marketing Certification Course

Free Affiliate Marketing Certification Course

Free Content Marketing Marketing Certification Course

Free Blogging Certification Course

Free E-Commerce Certification Course

Free Email Marketing Certification Course

Free Search Engine Marketing Certification Course

Free Social Media Marketing Certification Course

Free Web Analytics Certification Course

Free SEO (Search Engine Optimization) Certification Course

What do I do, if I don’t pass the test?

You can retake the test. It’s still 100% FREE.

What is the price of a retake test?

Each retake test is 100% FREE.

How many questions are there in a test?

The tests are beginners level, and you need to answer 50 multiple choice questions (Passing score: 50%. Time limit: 60 minutes).

How do I pass a test?

All our courses are beginners level. There are 50 questions in each exam. The questions are multiple choice questions, with either 3 or 4 different options. In order to get certified you need to answer correct on 25 out of 50 questions (Passing score: 50%. Time limit: 60 minutes). Once you pass the exam, you can download your certification.

To summarize: You need to answer correct on at least 50% of the questions. If you get less than 50%, you probably need to read your ebook one more time, and once you are ready to retake your exam, you login to your account, and try again.

Is there an expiration date for my certificate?

No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.

Why are all courses 100% free?

Great question! Think about this… How many people would have a Facebook profile, if it wasn’t free? How many people would do searches on Google if it wasn’t free? How many people would use Skype, if it wasn’t free? Did Facebook, Google and Skype do great, while being free? Yes. We also believe, that free stuff is great. That’s why, all our courses are 100% free.

How do I contact you?

You can find our contact details here. You are always welcome to send us an email at support@emarketinginstitute.org

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