Entries by Zorana Radovic

What Makes an Effective Email Marketing Campaign

People send and receive up to 200 emails per day on average (Radicati). A staggering fact, you have to admit. However, not all of those emails get through to the recipients. Some are left unread, and some don’t even pass the email filters and end up buried in the junk folder. Still, email marketing has […]

Quick Guide to Influencer Marketing

Online marketing has been under a lot of scrutiny over the past few years. The reason for this is the fast-changing environment and trends that keep changing the game. They keep altering the way marketers use different strategies and tools to improve their online marketing efforts. One of the emerging trends in online marketing is […]

12 Ways to Boost Your Online Marketing

In today’s world, online marketing is a powerful tool that could determine the success of a business. Many newly-founded businesses don’t know and will never know the ways of traditional marketing. For them, online marketing is a reality. It’s a way to reach customers, it’s a way to promote and sell.

Get the Most from Google Analytics Report

There’s no doubt that Google Analytics is an essential tool to utilize in your online marketing strategy. However, the data you get from Google Analytics aren’t always accurate, nor are they always actionable. To get the most out of it, the tool demands customization and refinement to make the data work for you. This kind […]

How to Improve Email Deliverability

Statistics show that a single person is sending and receiving over 200 emails a day on average. This number is expected to grow by 5% each year in the next four years, meaning that by the year 2020 people will be sending/receiving approximately 250 emails per day (Radicati). Getting through the spam filters and reaching […]

Digital Marketing Trends for 2017

The year 2017 is approaching rapidly, so it’s perfect time to summarize and reflect on the year behind us. Let’s think about how we can do things better in 2017. This kind of thinking is typical for the business world, so we’ll focus on digital marketing trends for the upcoming year, to give you some […]

How to Get Your Blog Indexed?

After you create a blog and start publishing the content, the next thing you want is people to find it. One of the ways visitors will find your blog is through search, but for this to happen, your website has to be indexed. Therefore, you need to understand what does indexing mean and how to […]

Tools to Help You Set up Your Business Online

Starting a business isn’t always easy, especially when it comes to online business, as limited resources and lack of advanced technical skills may jeopardize your efforts to succeed in the online world. This is why this guide is perfect for those of you just about to set up your business online and wondering which tools […]

Why Content Marketing Really Matters?

The internet has become a number one source of information for us. Regardless if you want to know how long should you cook broccoli, where the nearest Italian restaurant is, or which movie you should watch this evening, the information is easily found on the internet. With over 3.5 billion searches per day on Google […]