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How to Segment a Mailing List?

Having in mind the astonishing effect of email marketing when it comes to efficiency and performance, with estimated ROI 38:1 (source), it’s safe to say that this is a strategy you want to keep developing and using to reach your audience. 

6 Questions a Sales Page Needs to Answer

A sales page is the place where it all starts. It’s the page you use to present and sell your products or services to the online users. Usually, this page is focused on a single product or service, or on a particular group of products or services.

Understanding Your Audience

In marketing, customer experience, or user experience is one of the most important metrics to help you evaluate the success of your strategy. The whole marketplace is focused on the users and how to provide an experience that is most relevant and most user-friendly.

How UX Affects SEO?

As much as SEO has been an important factor of website positioning since it directly helps with ranking and organic traffic, here’s another strategy that has started to directly influence SEO. It’s user experience (often abbreviated as UX). Over the years, understanding UX is more and more important as this has become an effective method […]

Is Selling on Marketplaces for You

E-commerce is a type of business strategy that offers a lot of potential for people who are tech-savvy and love using the internet in the process of reaching online users. In our course on E-commerce, you can explore all those potentials of using the Internet to sell online. One of the strategies proposed in this […]

7 Tips for Using Instagram to Grow Your Business

With the whole world going mobile, everything is changing. Mobile marketing is emerging as a hot new strategy to add to your business efforts in the process of promoting your brand. Along with it, now comes a mobile network, which has accumulated over one billion monthly active users in 2018. Instagram is a social network […]