There’s no doubt that Google Analytics is an essential tool to utilize in your online marketing strategy. However, the data you get from Google Analytics aren’t always accurate, nor are they always actionable. To get the most out of it, the tool demands customization and refinement to make the data work for you. This kind […]
About Zorana Radovic
Zorana Radovic has been writing about digital marketing for several years, and has a deep knowledge about the industry, as well as various strategies used within digital marketing. Zorana works as a freelance Content Marketing Specialist for eMarketing Institute.
Statistics show that a single person is sending and receiving over 200 emails a day on average. This number is expected to grow by 5% each year in the next four years, meaning that by the year 2020 people will be sending/receiving approximately 250 emails per day (Radicati). Getting through the spam filters and reaching […]
The year 2017 is approaching rapidly, so it’s perfect time to summarize and reflect on the year behind us. Let’s think about how we can do things better in 2017. This kind of thinking is typical for the business world, so we’ll focus on digital marketing trends for the upcoming year, to give you some […]
After you create a blog and start publishing the content, the next thing you want is people to find it. One of the ways visitors will find your blog is through search, but for this to happen, your website has to be indexed. Therefore, you need to understand what does indexing mean and how to […]
Starting a business isn’t always easy, especially when it comes to online business, as limited resources and lack of advanced technical skills may jeopardize your efforts to succeed in the online world. This is why this guide is perfect for those of you just about to set up your business online and wondering which tools […]
Just as you’ve mastered the basics of online marketing and how to use the internet to reach online consumers, mobile marketing comes into play, as another form of online marketing that has emerged as such due to the development of modern technology. Mobile devices have completely changed the way we interact online, so companies are […]
The internet has become a number one source of information for us. Regardless if you want to know how long should you cook broccoli, where the nearest Italian restaurant is, or which movie you should watch this evening, the information is easily found on the internet. With over 3.5 billion searches per day on Google […]
Over the years, the approach to SEO has changed in order to incorporate new best practices and follow recommendations related to website optimization, which is why marketers need to keep up with the trends in the SEO industry and implement necessary changes. One of the main parts of each SEO strategy is certainly the analysis […]
The benefits of creating a successful SEO strategy, one that gives results and really maximizes the potential of your business are undeniable nowadays when search engine optimization has become a necessity in the process of reaching online consumers. It helps you with increasing traffic, reaching more people, generating new leads and eventually boosting sales.