Good coordination is at the core of any successful project, so SEO strategy is no exception here. In order for you to fully grasp the meaning and the importance of this aspect, we’ll explain how this coordination affects SEO strategy, and what you need to have in mind when exploring the potential of search engine optimization.
SEO is a marketing strategy with boosting your online performance as the main goal. What it helps you achieve is maximize the number of online users you reach, which then results in a profit increase for your business. This means that SEO is closely related to:
Overall business goal
You as a business owner are constantly focused on achieving your overall business goal, regardless if that is selling more products, attracting more people to your classes, obtaining more clients, etc. Hence, you should consider SEO as a way to achieve this goal. In this sense, business goals and goals of SEO should be coordinated, in which case you’ll maximize the performance of your business.
The sales department is closely related to the SEO, as it basically evaluates the results obtained through SEO. If the sale is the main profit your business obtains, it’s obvious you need to determine which actions generate most sales, enabling you to invest more into those actions. Furthermore, if you want SEO strategy to be successful, you need to coordinate it with the sales department in terms of current prices, promotions, discounts, etc.
Other segments of marketing
You’ll get the most out of SEO if you coordinate it with other marketing segments, which include:
- SEM (Paid advertising)
- Social media marketing
- Email marketing
- Content marketing
Coordination in this sense refers to creating joint campaigns, using the same visual resources, sharing the analytics data that create a clearer picture of the website performance, etc. Use other types of marketing as a way to enhance the performance of website optimization and rely on website analytics to determine the pros and cons of website optimization.
Search engine optimization is a part of a turbulent world, where changes and new updates are introduced every week. With algorithm changes, new updates for modules and tools you use, with numerous best practices emerging on the horizon, SEO needs to be up-to-date in order to be successful.
It isn’t enough to simply learn everything there is to know about SEO and start using it on your website. You have to keep up with the trends and keep an eye on anything that might affect SEO strategy you have going on. This will help you stay on top and always be the one who uses the most out of website optimization. At the same time, this approach is good for avoiding penalization for using outdated practices or conducting a strategy that will give no results due to its obsolescence.
Here are a couple of ways to stay up-to-date in the world of SEO:
Monitor the news from Google
Since Google holds the largest percentage of the search market share, monitoring the news and updates released by Google is always a good start to keep up with the new changes and practices recommended for those interested in improving the performance of their website and using all the available assets in this purpose. We recommend several resources:
Follow influential blogs
Here is another way to stay on track with anything SEO related. There are lots of SEO blogs out there, and you should browse and find those that you like and the ones you trust the most. As with every industry, the years of successful blogging and leading experts have created some of the most influential blogs, and we’ll recommend some of them:
Follow influential people
Influential people in the industry are experts in the field, and as such they represent authority that can be trusted. They’re usually very active on social media, which is where you’ll be able to see a ton of useful SEO content shared by the influencers who are diligent about keeping up with the trends, exploring new practices and using the power of SEO as much as possible. The best way to find influential people is to join a certain social network, such as Twitter or LinkedIn and look up people through keywords in the search bar. Alternatively, you could use a tool to find influencers. Followerwonk is a good solution if you want to focus on Twitter users exclusively, and it’s free, or you could choose Klout, a paid tool for influencer discovery.
By now you realize that SEO is an industry where you’ll be faced with lots of learning and reading regularly, if you want to remain successful, so attending conferences or webinars is a good way to achieve that. Not only will you learn a lot about industry news, but these are also great opportunities to meet other people with the same interest and create contacts that could turn out to be very beneficial for you. Obviously, conferences are a great solution if you’re able to attend them, but even if you’re not, try finding webinars, they can be as much fun, plus lots of them enable you to communicate with the host, ask questions, etc.