Often defined as potential sales contacts, leads are an asset to your company that directly helps you increase profit. Essentially, leads are contacts you’re most likely to turn into customers, due to a particular action they did or simply due to their interest in what you have to offer. This is the reason why lead […]
About Zorana Radovic
Zorana Radovic has been writing about digital marketing for several years, and has a deep knowledge about the industry, as well as various strategies used within digital marketing. Zorana works as a freelance Content Marketing Specialist for eMarketing Institute.
Entries by Zorana Radovic
A landing page is an integral part of a marketing campaign nowadays. Regardless of the distribution channels used, or the type of campaign that is running, a landing page becomes a bridge that connects your business on the one side with the internet users on the other end.
Are you satisfied with where your current digital marketing strategy is taking you? Do you see actual results and benefits for your business? Depending on the type of business you’re running, and the strategy currently in place, there are a couple of steps that you can use to improve your overall digital marketing strategy.
If you’re looking for new opportunities to grow your business and expand your reach, one of the ways you can achieve this goal is through marketing on social media. While Facebook, Twitter, and LinkedIn have this status of social networks businesses are most likely to turn to, there are other social networks that are often […]
People send and receive up to 200 emails per day on average (Radicati). A staggering fact, you have to admit. However, not all of those emails get through to the recipients. Some are left unread, and some don’t even pass the email filters and end up buried in the junk folder. Still, email marketing has […]
Online marketing has been under a lot of scrutiny over the past few years. The reason for this is the fast-changing environment and trends that keep changing the game. They keep altering the way marketers use different strategies and tools to improve their online marketing efforts. One of the emerging trends in online marketing is […]
In today’s world, online marketing is a powerful tool that could determine the success of a business. Many newly-founded businesses don’t know and will never know the ways of traditional marketing. For them, online marketing is a reality. It’s a way to reach customers, it’s a way to promote and sell.
There’s no doubt that Google Analytics is an essential tool to utilize in your online marketing strategy. However, the data you get from Google Analytics aren’t always accurate, nor are they always actionable. To get the most out of it, the tool demands customization and refinement to make the data work for you. This kind […]
Statistics show that a single person is sending and receiving over 200 emails a day on average. This number is expected to grow by 5% each year in the next four years, meaning that by the year 2020 people will be sending/receiving approximately 250 emails per day (Radicati). Getting through the spam filters and reaching […]
The year 2017 is approaching rapidly, so it’s perfect time to summarize and reflect on the year behind us. Let’s think about how we can do things better in 2017. This kind of thinking is typical for the business world, so we’ll focus on digital marketing trends for the upcoming year, to give you some […]