9 Companies That Recognize the Importance of Content Marketing
It’s necessary to understand its principles and to create a strategy that leads you towards the desired goal
One of the main characteristics of content marketing is that it keeps up with all the current trends. It has become a way for companies to build their reputation and recognizable brand, but it has also become a bridge that connects companies and buyers.
One of the main characteristics of content marketing is that it keeps up with all the current trends. It has become a way for companies to build their reputation and recognizable brand, but it has also become a bridge that connects companies and buyers. For content marketing to work in such a way and to make it efficient and productive, it’s necessary to understand its principles and to create a strategy that leads you towards the desired goal. The following examples feature companies that have recognized the importance of content marketing and proven beyond doubt that it’s a strategy that does bring results.
Intelligentsia – Share and then share again
Image: https://www.intelligentsiacoffee.com/learn-do/education/Conclusion: Content represents a valuable asset to be shared with the users, but it can also be repurposed to target the app users, as well as social media users. Repurposing content is a perfect way to explore its potential on various platforms, targeting different groups of online users.
HubSpot – Inform and convert
Image: https://blog.hubspot.com/What helps them in generating leads so much are guides. These are very effective when it comes to converting the visitors. Not only do they represent an exclusive material, but they also provide lots of useful and practical information about a particular topic, becoming a sort of a handbook for all those who work in online marketing industry. Conclusion: Try creating and offering outstanding content to grow your mailing list. It’s a proven strategy that gets great results.
Coca-Cola – Relatable experience
Image: https://buy.shareacoke.com/Of course, this experience transfers to social networks, where visual content has become the main asset in the company’s online marketing strategy. Users from all over the world started sharing their images and videos with Coca-Cola products and its custom labels in the center of attention. Conclusion: Make content that is personalized and relatable to improve your relationship with online users. Engage users to obtain feedback. It’s the customers who can help you grow your campaigns through shareable content materials.
Marie Forleo – Inspiring content that speaks to you
Image: https://www.marieforleo.com/What really helped her become an influencer is her expertise in the topic, experience in starting an online business and ultimately a down-to-earth approach. She constantly reminds us that she is just another girl from New Jersey, who had a dream and went for it. The encouraging message behind – if I can do it, you can do it too. Conclusion: Try exploring different content formats, especially video, which has consistently been growing in popularity over the past years. Also, make sure you keep thinking about your target audience as you create content. Think about the way they feel, think and make decisions, to create content that helps them in the process.
Denny’s – Sense of humor goes a long way
Image: http://blog.dennys.com/Conclusion: It’s always good to entertain your audience with interesting comments and content, but such content has to complete two goals. It needs to be in accordance with the brand impression you want to promote online. Also, it has to appeal to your target group.
IBM – Experience and knowledge in the digital world
Image: http://www.starwars.com/news/how-science-and-star-wars-bridges-space-fantasy-and-science-realityConclusion: Your own experience and knowledge can help you a lot with creating new content and deciding where you want the content marketing strategy to take you. Collaborations with content creators are an incredible opportunity to increase reach. Additionally, these collaborations also help you expand the content to include opinions or recommendations from other experts.
Rue La La – Fashion/Shopping inspiration
Image: https://now.ruelala.com/Useful content is a non-intrusive way to convert the visitors into customers. It relies on the approach free from advertising and promotional content. Their primary goal is to help and educate their target group. They’re doing an amazing job by keeping the blog regularly updated, filled with fresh new trends, tips, and advice. Conclusion: Using content instead of promotional messages allows you to convert customers based on your content quality and by making them genuinely interested in your brand. With the increasingly large amount of advertising messages all over the internet, content marketing becomes a non-intrusive alternative. Instead of promoting your products directly, try increasing the interest in your company/brand.
Anthropologie – Using content to promote products
Image: http://blog.anthropologie.com/curate-gallery-wall/They heavily promote blog content on social media, on Facebook and Twitter in particular. When it comes to Instagram, the company has another approach. Sharing content published by other influencers featuring their products allows them to increase their reach. Yet, they are consistently sharing new and original content. The link in the profile directly leads you to the page where you can buy a particular product. This is another way to integrate shopping aspect into the content. Conclusion: Putting content in the spotlight is extremely important, but it is necessary to link this content with your business goals, regardless if that is a sale, lead generation, etc. This way, you can directly analyze the performance of content marketing and how it reflects on achieving your goals.
Blue Apron – The power of a story
Image: https://www.blueapron.com/pages/visionConclusion: Storytelling is an incredible way to appeal to the emotions of your audience through content that will surely make a difference. This strategy is a very effective approach to content creation in online marketing. What we can learn from all these examples is that there is much more to the content than the actual words (or images/videos) and content optimization. To make your content work for you, to help you overtake the spotlight, you need to think beyond. Think about the target group, your business goals, how to create a user-friendly experience, to educate and entertain. Eventually, think how to get the online users interested in your brand and your products (or services). Use the experience from these brands to explore all of the different aspects of content marketing to be able to leverage its full potential and maximize the results obtained through this marketing strategy.