To be noticed in such a whirlpool of information, your social media strategy (you can learn more on this topic, by taking this free social media marketing course) and content have to be refined and engaging enough to get the attention. The following tips can help you achieve that:
Dos of sharing on social media
Let’s start with the things you should most definitely do if you want to boost your social media performance.
Define your voice
Every company or an individual should define their own voice and an approach on social media. Since the primary goal of social networks is to connect and communicate, the brands need to establish a presence that is relatable. Determining how your write your status updates enables you to create a recognizable voice and increase trust. The voice is defined by the language you use, jargon, formal or informal phrases, humor, etc.
Each company has a distinctive voice that resonates well with the target group. Some will use informal language and jokes. Some will choose a more serious tone and status updates that are void of any humor, but if this is something that will enable their target group to connect with them and relate to such status updates than this would be a go-to strategy. Consistency in the way you address your target group is also important.
Know your audience
The best way to effectively target your audience, as well as to create and share content that speaks to them is to know your audience. This way you get to design a personalized approach and a strategy that has the best chance of succeeding. When sharing on social media, it’s helpful to think about your audience, their habits, expectations, and needs. Knowing this enables you to predict what they would need and to tailor your content marketing strategy in a way that gets better results.
Connect with your followers
For a brand, connecting with followers is important because it builds brand trust and reputation. Just posting status updates with low engagement level doesn’t really help with promoting your business. Instead, when sharing, try to connect with your followers by creating relatable content. Also, use every chance you get to interact with your followers. You can share their feedback, respond to comments, share their success stories, etc.
Use social media for customer service
Although online promotion is the number one reason that comes to your mind when thinking about using social media for business, there is a growing trend of using social networks for customer service. The concept is based on the fact that a lot of online users turn to social media to look for advice, to make an inquiry or to communicate with a brand in general.
Achieving this attention is so much easier if the brand has a responsive customer service that can provide the answer through this media. The keyword is responsive. One of the main reasons why modern customers choose social networks for communication is because it enables quick and easy communication. When using social networks for this purpose, you can use a specific hashtag or even a separate account altogether.
Do you want to learn more about using social networks for customer service? Check out this article with examples you can learn from: 14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them).
There is a great diversity of content being published constantly online, and as a part of your social media activity, sharing that content will probably find its place on your social media profile. However, always have in mind that authenticity is what helps you define your brand, establish your reputation and eventually build a unique name on social media. Therefore, it’s essential to be the creator and publish content that is one of a kind.
Leverage the use of visual content
It’s generally known that status updates with photos increase engagement. Therefore, one of the things to do on social media is to share visual content. The form of the content can differ from post to post. You can use your content, you can share other people’s work, or you can collaborate with designers and content creators who can create visual content for your brand. The important thing is to incorporate the usage of the visual elements. It’s also important analyze the performance of those so that you can really make the most out of such content and the engagement it brings.
Here’s a helpful guide with resources, ideas, and tools to help you explore the ways you can use visual content when sharing on social media: How to Boost Engagement on Social Media with Visual Content.
Tailor content for each network
Despite the fact that social networks have a lot in common, and that you will be sharing pretty much the same content across all of them, it’s still worth it because each social network has something distinctive about how it presents content and how the communication is done.
For example, if you’ve just published a blog post and you want to share it on social media, it’s advisable to share the status update that is tailored for each network where you’ll be sharing this article.
On Twitter, your status will be limited to a 140-character length, so you’ll choose the most important (and engaging) quote or a statement. When it comes to Facebook, you’ll be able to be more elaborate, and you’ll also add an image to this post to increase its engagement. On Instagram, the focus of your status update will be the image which might be the one used in the article or an entirely new one designed especially for this purpose. On Pinterest, the image is again in focus, but the image dimensions should be different to accommodate Pinterest boards.
You get the idea. When you share content on social media, try to tailor that piece of content to the network and the users who are going to interact with it.
Don’ts of sharing on social media
While following best practice above is a great way to boost your performance, it’s worth checking out the practices that might be slowing you down and tainting the brand name you work so hard to establish.