7. Effective landing page
Since landing pages are often part of the lead generation process, you should be extra careful when designing them. The aim when creating a landing page is to present the offer in such a way that it attracts the visitors and eventually convert them, so you need to analyze each element of a landing page and see how those can be optimized to contribute to a better overall performance.
To learn more about the presentation of landing page content and optimization, check out this article: How to Create an Effective Landing Page.
8. Social media visibility
In the year when 2.46 billion people use at least one social media, there is no reason to doubt that social networks are a useful asset in presenting and promoting your business online. By increasing your social media visibility, you increase interest in your brand and the engagement among the existing followers. As a result, you get to generate leads through social media. Your entire social media presence strategy should be designed so that you increase the influence of your social accounts and gain trust, to make sure you maximize the number of leads generated this way. You also need to think about social media strategies that will help achieve this goal to generate leads.
9. Clever advertising
Paid advertising offers a lot of opportunities for reaching more people in a short amount of time. Unlike building the reputation, which is quite effective, but it requires a lot of time and dedication, advertising is a quick way to expand your reach. This strategy can be used for achieving a lot of marketing goals, but in terms of lead generation, this technique is particularly effective for gaining new leads when you’re unable to reach them with your content and social media presentation.
The real art of this technique is to create clever ads. Those that will attract precisely the right kind of visitors. Don’t go for quantity. Reaching thousands of people might not do you any good if those are unlikely to become your leads. Instead, go for quality. Try to closely define your potential customers and use these characteristics as criteria for targeting ads. You’ll soon realize that this strategy will prove to be much more effective and profitable than aiming to reach a large group of people without any specific targeting options.
10. Thought-out link building
Even though it’s a strategy typically used in off-site optimization, link building can help with lead generation as well. With lead generation, you will have to consider audience as one of the main factors that will affect your decision whether or not to have a link placed on another website or blog. Since you want to collect potential sales contacts, your target group and the profile of your ideal customer needs to match the profile of the online users expected to be visiting the page where the link will be placed.
When you take care of this first aspect, when you’re sure that the audiences do match, and you’re going to target the right people, you need to think about the second aspect to actually leverage the power of link building – presentation. You want to generate leads and you have to be efficient at attracting them to your website. This can be done with great content, an exclusive offer, a special promotion, etc. A presentation is everything. The audience you’re trying to reach has likely never heard of you. So, when placing a link on a third-party website, make sure you present your company in the best possible way.
11. Leveraging the list
A mailing list is the ultimate asset in email marketing and promoting the business through this channel. However, there is are big differences among contacts on your mailing list, which leads us to list segmentation. When segmenting your list, you make distinctions between regular subscribers and leads. If you use email marketing software, you’ll be able to track numerous activities, and even rank leads using lead scoring. To make sure you increase the number of leads, your goal is to focus on regular subscribers. You’ll use different email marketing methods, including sharing special promotions and offers to engage those subscribers and turn them into leads. Since these are the contacts you already have in your possession, this is a smart way to leverage the assets you already have to increase the number of leads.
12. Getting recommendations
Building and maintaining the reputation in the online world should be one of the top priorities for companies. Reviews, recommendations, and opinion of others have never been so close to the potential customers, which means that your online reputation will speak volumes. This is why recommendations are an excellent way to generate leads. People may share these recommendations in a blog post, on a forum, in a newsletter or on social media. Anyone using the internet may share them, including previous customers, ordinary people, but they may come from celebrities, influencers, respectable experts, etc. In all of these cases, the recommendation will have some degree of influence on the online users and your ability to convert them into leads.
13. Affiliate marketing
Unlike the previous method, where you deserve recommendations purely by your extraordinary quality, this method focuses on getting recommendations in exchange for compensation. Still, it can be a valid method of obtaining leads, especially having in mind that you won’t be doing the promotion yourself, but the leads will be generated for you by the participants in your affiliate program. This method enables reaching more people and leveraging the power of different content formats, writing styles and channels for promotion.
14. Offline marketing
It’s true that the best way to promote your brand online is to use online marketing and resources it provides. However, for lead generation, offline marketing techniques can also be quite useful. Offline marketing provides direct and indirect contact with your audience. The direct method is more efficient at gaining leads. It gives an opportunity to interact with the potential customers and directly promote your product. These include:
- Special events