Marketers need data, studies, analysis, and reliable resources. They need to explore the new trends and implement the latest innovations in their work. That is the reason why Think with Google is on this list. It’s a place to find lots of success stories, articles about marketing, digital campaigns, running an online business, e-commerce news, etc. The site is available in several languages. Different languages also feature custom content relevant for the particular region.
Tip: Exploring consumer insights might be the perfect way for you to improve your online business. Check the top menu of the homepage to discover the link to this insights section that features consumer trends and behavior, as well as other ideas to help you grab the attention of the consumers and reconsider your strategy.
For local businesses, this tool is an essential asset to have. It helps you get your business on Google Search and Maps. This enables you to attract people exploring the area without much effort involved in the website positioning. Google My Business even offers a possibility to create a website instantly, using the information available in your listing. Since website running and management can become costly and too complicated for small business owners who are targeting local audience exclusively, this sort of online promotion is an ideal substitute.
With this tool, you create a business listing, with your address, open-hours, photos, reviews, and your website.
Tip: To find out more about how your customers find you, use the section “Insights” from the account. The main detail you’ll notice here is whether the online users find you through direct search (which means they already know about your business) or through discovery searches.
Google Keep offers a simple interface to take notes, manage ideas, and collaborate with your team. It’s a great tool for organizing joint projects because multiple collaborators can participate and share ideas inside a single file. The tool also offers a possibility to add images to the notes, to use labels to sort through the notes, to create to-do lists, etc.
Tip: Each note can be turned into a reminder, using a “Remind me” option.
A directory with hundreds of fonts represents a great resource you can explore if you want new fonts. All you need is to click on the font you’re interested in, and you’ll get the option to download it or embed the code to the webpage.
Tip: Use the options on the right to categorize fonts based on style, width, popularity, etc. The options will help you narrow down your search and find the font you need faster.
If you need help keeping everything organized, you’ll benefit a lot from this Google tool. It’s an online calendar that allows you to add events and reminders, send notifications, invite guests, etc. There is a possibility to share calendars with others. This makes it quite a handy tool to organize your team’s working hours.
Tip: An interesting feature available in the calendar is the possibility to use the option “Find a time” for your event. Once you set up an event, and have calendars of your team members shared with you, use this option to quickly compare the availability time and find the best time to schedule your event.
If you want to explore Google Calendar even more and the features it offers, here’s a helpful article: 8 New Google Calendar Features You Should Start Using Now.
Google Drive provides an online storage to help you organize your workflow in the cloud. There are two main benefits from this. Firstly, you’ll have your files with you at any moment, wherever you are. All you’ll need to do is to sign in to your Google account, and the files are there. Secondly, this kind of online platform enables easy file sharing. If you manage an online team, this feature is convenient. You can choose who gets access to which files, you can set different types of permissions, etc. Preset file types include docs, sheets, slides, forms, etc.
With your basic (free) account, you get 15 GB of storage space. This amount can be upgraded with one of the two paid plans with 100GB or 1TB of online storage spaces.
Tip: Google drive enables you to access and use files while offline. To activate this feature, you’ll need to install and enable Google Docs offline Chrome extension. Another helpful feature is the possibility to backup and sync files with Google Drive which is available for your computer as an app. Once you download and install the app, you’ll use the Backup and Sync settings to choose the files you want to sync with Google Drive.
If you want to monitor the new content related to a specific topic, you can use this tool. It helps you learn about the new content and keep an eye on your brand mentions. It even enables you to check out what your competitors are up to. All of these notifications are delivered to your email at an interval you select from the options.
Tip: Check out the Alert preview to see how the notifications related to such topic would look like.