Social media trends 2018

What’s Next for Social Media Marketing in 2018

Exploring social networks and the opportunities social media marketing provides has become a substantial step in any business growth, especially in the promotion of online businesses. Hence, the importance to explore trends and practices that are currently used and said to lead to the best performance. New layout designs, new best practices, and new tips […]

Google tools to use

Google Tools You Should Use

With 74% market share in November 2017 (Source), Google represents the most used online tool for conducting searches. For a significant portion of online users, it’s the first place they turn to when they have a question, a dilemma, or a problem they want to solve.

The Rise of Video in Online Marketing

Video has always been an important medium in traditional marketing, but when it comes to online marketing, its usage has started slowly taking over all other content formats. Things changed drastically for the video in online marketing, moving from the back rows straight to the spotlight. Impressive statistics support the relevance of video in online […]

Sharing on social media

Dos and Don’ts of Sharing on Social Media

If there’s one thing that connects us all, regardless of the age, background or location, it’s social media. The place where people create and connect, where businesses communicate and convert. Social media is a place to share anything from a new promotional video to a restaurant recommendation.

Companies that Recognize the Importance of Content Marketing

9 Companies That Recognize the Importance of Content Marketing

One of the main characteristics of content marketing is that it keeps up with all the current trends. It has become a way for companies to build their reputation and recognizable brand, but it has also become a bridge that connects companies and buyers. For content marketing to work in such a way and to […]

Lead generation

14 Lead Generation Techniques

Often defined as potential sales contacts, leads are an asset to your company that directly helps you increase profit. Essentially, leads are contacts you’re most likely to turn into customers, due to a particular action they did or simply due to their interest in what you have to offer. This is the reason why lead […]

Create effective landing page

How to Create an Effective Landing Page

A landing page is an integral part of a marketing campaign nowadays. Regardless of the distribution channels used, or the type of campaign that is running, a landing page becomes a bridge that connects your business on the one side with the internet users on the other end.

Improve digital marketing strategy

Steps to Improve Digital Marketing Strategy

Are you satisfied with where your current digital marketing strategy is taking you? Do you see actual results and benefits for your business? Depending on the type of business you’re running, and the strategy currently in place, there are a couple of steps that you can use to improve your overall digital marketing strategy.

Pinterest for business

Pinterest for Business – Beginners’ Guide

If you’re looking for new opportunities to grow your business and expand your reach, one of the ways you can achieve this goal is through marketing on social media. While Facebook, Twitter, and LinkedIn have this status of social networks businesses are most likely to turn to, there are other social networks that are often […]

Effective email marketing campaign

What Makes an Effective Email Marketing Campaign

People send and receive up to 200 emails per day on average (Radicati). A staggering fact, you have to admit. However, not all of those emails get through to the recipients. Some are left unread, and some don’t even pass the email filters and end up buried in the junk folder. Still, email marketing has […]