Mobile Marketing and How It Changes Your Understanding of Online Marketing

Just as you’ve mastered the basics of online marketing and how to use the internet to reach online consumers, mobile marketing comes into play, as another form of online marketing that has emerged as such due to the development of modern technology. Mobile devices have completely changed the way we interact online, so companies are now focusing their efforts on this new media, which is changing the way we think about online marketing. Read more

Why Content Marketing Really Matters?

The internet has become a number one source of information for us. Regardless if you want to know how long should you cook broccoli, where the nearest Italian restaurant is, or which movie you should watch this evening, the information is easily found on the internet. With over 3.5 billion searches per day on Google alone (Source), we see that the internet actually represents a giant pool of information retrieved from huge amount of content uploaded online each day.

Read more