9. Approach to Social Media
Your approach to social media activity will depend on numerous factors, including the type of your business, as well as the goals you want to achieve. However, since we tend to provide some general instructions within this e-book, we will share some common approaches to social media, regardless of the business and type of activity. These suggestions are more general ideas and tips on how to behave on social media as a presenter and a representative of a company.
One of the most important things in your activity on social media is consistency. Although it might be difficult to stay on schedule and keep up with social media every single day, especially when you have so many other tasks, you should try to post at least once a day or once in a couple of days. This will help your audience keep up with you on a regular basis. In addition, you will avoid your social media account seem neglected. Keeping up with this regular routine will have positive impact on your social media presence in general, as you will be in frequent contact with your audience, be informed about the changes and new opportunities on the market, etc.
Being consistent is also important when it comes to implementing social media strategy. You should not change your approach frequently as this might seem disorganized and unprofessional. In addition, you have to be consistent in the way you address your target audience, as this is something they are used to, something they expect. You should also have this fact in mind when you are about to introduce drastic changes to your social media activity or the strategy you are using.
Since social media is all about interaction and being social, you need to be able to establish good communication with other social media users, regardless if those are your social media followers, your colleges, or competitors. In all of these cases, the approach to social media should include social factor and engagement from your part first.
Even though there are lots of tools that help you with automated posting on social media in order to be consistent and post regularly, these are useless when it comes to social factor, as you need to be present in person in order to communicate with other users, to address them personally, to respond and help. You must not forget that behind each account there is a person, a person who needs help or advice, a person who will want to praise your product or point out to its flaws. In any case, you should try to establish effective communication, in order to create a relationship with people online.
One thing you must never forget in your work on social media is that you are a representative of a company. Thus, your approach to social media has to be professional in every sense, when posting status updates, when sharing images, when interacting in groups and chats, etc. Even though social media requires a little bit less formal language and casual approach, a company has to remain professional.
This way you improve the image of your company and create a respectful authority that can be trusted. Professionalism is also necessary when dealing with customer on social media, as you need to be tactful, especially if followers publicly express their dissatisfaction with your product.