10. Dos and Don’ts of Social Media
When being active on social media, you will establish a plan that will include a certain set of activities. Whether you will be conducting the social media strategy on your own or you will hire a person who will do that for you, you need to establish a set of rules, what to do and what not to do when being active on social media. This will help you with being consistent and using the planned methods and approaches in the process of realization of social media marketing strategy.
Social Media Dos
The following set of actions includes the things you should do on social media in order to maximize the effect of your social media strategy and increase engagement.
The essential activity of you social media presence is posting. Regardless of the social network you choose, regardless of the type of content that is typically shared on that social network, if you want to succeed in social media marketing you have to be active, primarily by posting.
When posting on a regular basis your accounts are being updated regularly, which shows that there is a person running that account. This is important information for users who want to use social media account to reach you, if they need help or more details about your business.
Besides posting content, another equally important activity on social media is interaction. The primary goal of social networks was to enable interaction among users, and this is something that is still a significant element of social networks. There are numerous ways people can interact on social networks, and different features introduced by social media encourage interaction among the users.
Your main goal is interaction with the clients and potential clients, as this can significantly improve your business. However, if you want to make the most out of your social media presence, you should also focus on interaction with other companies, influential business professionals and people related to the industry that your company is in. Finally, interaction increases visibility of your account, which leads to even more chances of promoting your business.
While posting original and unique content is highly encouraged as that type of content provides value and is most helpful, sharing someone’s content can be a nice way to diversify and supplement your posting activity. You can share a status update, a video or a blog article, if you think it is relevant to your followers.
However, you should consider sharing occasionally, as the focus of your social media marketing is to promote your business through your own content.
Responding to your followers who are thinking about becoming your clients or might already be your clients is crucial for establishing long-term relationship and increasing the level of loyalty. Social followers need to know that they can count on you to provide necessary information and help, as this can influence their decision to be your customers in the future. You should try to provide helpful response in a short time period.