Resources also have an important role. Regardless of the type of business, advertising on social networks is a good way to reach customers. However, you have to invest a certain amount of resources in advertising, which will solely depend on you and the assets assigned to the strategy.
Your approach to the clients will also affect your social media marketing, as it will help you define how to interact with clients. For example, if you are a clothing brand and your target group includes young people in their 20s and 30s, you should probably be more casual when interacting with them. This means that your status updates should be funny, informal, with smiley faces, acronyms, etc. This way you use the style that will appeal to your target group.
On the other hand, if you represent an insurance company, you will probably want to keep it more simple and formal, due to the type of business you run. In addition, chances are that you are targeting older target group, so you need to find an appropriate way to communicate with them.
When you start implementing social media marketing strategy, it is important to remember to monitor the performance of the strategy. You will monitor the social media accounts used in the strategy, as you will immediately see some results. You should not expect to get several thousand of likes and followers instantly, but you should be able to notice some improvements as the strategy develops.
You should also monitor if the strategy is being conducted according to the plan you have set. Since the plan is a sort of a guideline for you in this case, you want to make sure that you stay on track. Plan includes the approach as well as the instructions on how to deal with potential problems, so that you are prepared for any situation.
There are various tools for monitoring that help you compare the number of people you have reached within several time periods, to compare engagement in terms of likes or follows, comments, etc. You should also use social media insights, if those are available, for this purpose. Measuring and comparing the metrics will help you to be sure that your social media marketing is being conducted according to the initial plan. Regular monitoring will enable you to act immediately should you notice any issues, potential problems, etc.
This is the final stage of social media marketing. With your initial plan, you have determined the deadline for the strategy to be conducted, as well as the assets necessary for the strategy to be realized. Obviously, the same strategy cannot and should not be used for an indefinite period of time, as the situation on the market changes, as well as marketing techniques.
Therefore, once the period for conducting strategy is over, you are ready to analyze the results in order to find out if:
- The goals have been achieved
- The strategy was realized according to the plan
- The amount of assets invested was sufficient
- There were any unforeseen circumstances that might have affected the realization of the strategy
- Social media marketing strategy had influence on other parts of your business, such as sales, branding, etc.