8. Social Bookmarking Websites
Social bookmarking is an activity of adding and sharing website links on different online services that allow sharing content and social bookmarking. Social bookmarking websites allows users to add, edit and publish the links, with the possibility of tagging the link.
Social bookmarking websites generate a large amount of links, which are submitted by the users. Tagging is used by these websites to organize a bookmarking system, and to provide users of the website to easily browse through the existing links.
Besides sharing a link and adding a tag, social bookmarking websites may include additional features, such as adding description, comments, votes, or even the possibility to automatically share on social networks by connecting accounts.
The main reason for having a bookmarking system is to have useful links organized in such a way that you can quickly find the link you need. Links shared this way are often called bookmarks, and they can be private, in case you want to keep your list to yourself, or public, if you want to allow other users to access your list.
You, as a user of social bookmarking website, can create an account to share your own links, or you can interact with other users, which is why these types of websites are called social. You can usually follow other users’ feeds, to keep up with the links they publish, or you can find out some interesting ideas from other users’ lists. Websites also allow searching options, which help you browse the links shared by other users, using tags or keywords. Links can frequently be prioritized by relevance or category, allowing users to quickly find the resource they need.
The purpose of social bookmarking website
Social bookmarking websites are often used as a part of social media marketing in the purpose of promoting website content to online communities. Social bookmarking website can be connected to the social media accounts, which are linked to your blog, creating an expanded network of resources for promoting content and building your online community.
Although social bookmarking websites are useful for link sharing, they allow features similar to those present on social media, which help you optimize your account and expand your online influence to the community present on the mentioned website. This is also an important aspect when it comes to branding, as you increase your influence over multiple platforms, thus creating an online image for your business.
Therefore, take your time to optimize your account on social bookmarking websites, the same way you would do with social networks. Add a profile image, add the description and other information about your company, as all of this can help with creating on online profile.
Finally, social bookmarking websites have strong potential to generate large volume of traffic, which is particularly important for websites that are just starting to break through, and are still struggling to get to the first page of organic search results. Due to a large number of users, sharing a link on social bookmarking websites might be quite effective, as links help you reach those specific users. Additionally, tagging options can help you target your content at users who are interested in that content, who are looking for new ideas related to the term you are using as a tag.