These videos are sort of instructional videos created in educational purposes. They can be used in various different industries, in the purpose of educating audience about using something such as software. People find these kinds of videos very useful and helpful, which is why they are very popular and often shared, which ensures the large number of views.
Entertaining videos are very popular, especially among young people. The engaging factor in videos like these is that the main purpose is to entertain. It can be a funny commercial, a hidden camera video, or any kind of creative entertainment that you can think of. As a result, these videos are very often shared and frequently recommended among social network users, especially on video based networks such as YouTube. Have in mind that these videos are not suitable for all businesses.
Besides creating these videos on your own, which might be time-consuming, you can also collaborate with individuals popular on YouTube who might be interested in featuring your product in one of their videos.
These types of videos are popular among business professionals, as they allow people from different parts of the world, to meet online and exchange experience and ideas on a certain topic. Using any of the available platforms, such as Skype or Google Hangouts, chat sessions can be live streamed or recorded so people can watch them.
The nature of these videos affects the fact that they cannot be used in all of the industries, but if you manage to find benefits of using this kind of video material, it could be great a promotion for your company.
Sharing links on social media is a good way to generate traffic. If you have a blog where you update content regularly, or a website with lots of content, you can share pages on social media in order to invite social followers to visit those pages.
When it comes to link sharing, those can be really helpful as they can provide statistics in terms of number clicks, user location, etc. You can use one of those URL shortening services, such as bitly.com. Not only does this kind of service shortens the link, which is especially useful when sharing on Twitter, due to a limited number of characters per tweet, but you will also get insights related to the link in question, so you can see how many people have clicked on the link, and which social network have generated the most clicks. As a result, you will get information about the popularity of each link, about social network that is most effective for your business, as well as information about the location of the user, which might influence your definition of target audience.