22. Social Media and Other Types of Marketing
Understanding the importance of social media marketing is important, as well as its usage in the modern business. However, in order to fully grasp social media marketing as inseparable part of overall marketing strategy of a company, you have to understand how social media marketing is connected with other types of online marketing.
Social media marketing and content marketing
These two types of marketing are closely linked as they complement each other. Content marketing refers to creating content that is supposed to attract and engage the audience. Content can be presented in various formats, such as blog articles, presentations, videos, e-books, etc. The main goal of content marketing is to get website visitors interested in your company, by offering something for free, regardless if it is tutorial, hangout, etc. In order to succeed in this approach, content has to be of high-quality, original and helpful.
After you create the content as a part of content marketing, you will need a medium to promote that content, so this is where you reach out to social media marketing. One of the best ways to promote your content is through your social media channels. Obviously, the benefits of such promotion will depend on the popularity of your social accounts.
Besides sharing content yourself, you should encourage your website’s visitors to share your content on their own social media accounts, which helps you with increasing the viral potential of the content. Social sharing buttons are usually used inside the content, such as the buttons at the top of the article, as a way to enable users to easily share the content they find interesting and helpful. The potential number of times the content is going to be shared is closely linked to the quality of the content, which is why we have stressed out the importance of developing and publishing high-quality content.
Content marketing greatly relies on the usage of social media for promotion, but social media marketing also counts on content marketing for providing content that is to be shared on regular basis in order to keep a social account active. Since being active and sharing quality content is an important part of social media marketing, using content developed as a part of content marketing strategy is crucial for having something to publish on your social media accounts. You can always share content from other blogs and websites, in order to keep the level of diversity and ensure that your followers are getting the most useful content you can find and recommend, but it is also important to share your own content, as this is the only way to get traffic to your blog or website, where you will get the chance to convert the visitors into clients.
Social media marketing and email marketing
Email marketing refers to establishing communication with prospective clients or advertisers via emails. The process of reaching people online is conducted through various email campaigns, where you can try to achieve numerous goals, such as trying to sell, announcing a discount in your store, asking for other websites to link to your website, etc. In each of these cases, regardless if you are trying to reach individuals or companies, you will need email addresses to establish this kind of communication.