There are different strategies that are used in email marketing that will enable you to get emails of the people you want to contact, and one of them is through the usage of social media. In this case, these two types of online marketing collide and social media marketing becomes a tool to be used in the process of collecting email addresses and generating a list of prospective clients.
The approach used in social media marketing for this purpose involves using online promotions hosted by an online application. There are numerous online applications that can be used in the purpose of hosting a promotion. The idea behind this approach is the following. You announce a promotion where you will be awarding your social followers with a certain discount or gift, and in return, the participants will have to fill in the form where they would provide their email address. This way, the users will be encouraged to provide this kind of information, as they would like to obtain the prize. From your part, you will be getting emails in a completely legitimate way, along with the users’ permission to contact them via the email address they have provided.
Social media marketing and search engine marketing
Search engine marketing refers to the process of search engine optimization (or organic reach) and to the paid advertising (or paid reach). Both of these types of marketing help you with website positioning and reaching customers when they are conducting a search using a specific search engine. Choosing either of these two options has its own benefits and disadvantages. While the organic reach requires much more time in optimizing and positioning, paid reach requires no such time to be invested, but it does require a budget in order to afford paid campaign. Organic positioning might be easier for popular brands and those with several years being present online. On the other hand, paid reach enables anyone to get positioned, without much effort. In addition, paid advertising ensures you get the top position in the search result, while there is no such guarantee with organic reach.
Social media primarily affects organic reach, as the latest updates of the search engine algorithm have included social networks in the search results. This way you try to look something up using a search engine and you will most definitely see the social networks results related to the search on the first page of the search results. Obviously, popularity of the account, as well as a description, activity and influence of the social account will affect these results. For example, if you look up a famous clothing brand in Google, you will see that the official website is shown as the first result, but it is immediately followed by accounts on social networks, which include Instagram, Twitter, Facebook and Pinterest.