3. The Most Important Social Media Websites
Since there is a large number of websites, it is impossible to be present and active on all of them. This is why it is necessary to explore different types of websites and find the ones that are most likely to help with achieving our goals, whether we talk about companies or individuals.
The list of the most important websites, we will present here, is based on the popularity of each website and on the number of active users.
Facebook is considered to be the most popular social network at the moment. Hence it is important in social media marketing. With over one billion registered users, Facebook is also the network with largest amount of potential customers.
People use Facebook to create their personal profiles and then connect with their friends and acquaintances by adding them as so called Facebook friends. Users can share information about themselves, add photos and videos, react to other people’s content using emoticons such as like, love, wow, sad, etc.
When it comes to promotion and using Facebook for such purpose, users can create pages and groups. In both cases, one must first have a personal profile in order to be able to create a page or a group.
It is important to understand the differences between Facebook pages and groups. Pages are for celebrities, businesses and institutions, where they can create an online presentation by adding cover photo, profile photo, information about the company, website, etc. By default, privacy settings for pages are set to public, meaning that anyone can see the content published on the page. A page can have several administrators or managers, assigned by the creator of the page.
Facebook groups are created for users who share the same interests. Anyone can create a group and connect with the users who do not necessarily have to be friends on Facebook. A group has an admin, who can promote other members to admins. Groups can be open or public, where anyone can see the group and the post in the group. Closed groups are visible to anyone, but only the member can see the content, while the secret groups are only visible to the group members.
Due to the nature of the groups, they are especially useful for groups of people, such as colleges, students, etc.
Regardless of the medium you choose for promotion on Facebook, you should start by creating a Facebook account. You should provide your real name, as well as the date of birth, a valid email address and a password. After you receive a verification email, use the link to activate the account.