This social network has quickly grown into the second most popular social network. Additional integrations with other Google’s services, including Google Maps and Google Search makes this network a very powerful tool in social media marketing. Google Authorship, which is very helpful with creating online integrity and credibility, is set up through a Google+ profile.
Google+ allows users to create Google+ profiles, which are supposed to be used by individuals, while Google+ pages are for companies and institutions. Profiles and pages offer some different features, due to their purpose. For example, pages include reviews and insights that can be helpful with social media monitoring, while this option is not available for Google+ profiles.
You start by creating an account on Google (if you already do not have one). You will have to create a profile first. Using that profile, you will create a page and you will automatically be the creator and admin of the page.
Go to your Google+ profile and find the option “Pages” from the menu on the left.
You should then find the option “Get your page”.
Alternatively, you can use this link as well: https://plus.google.com/pages/create
You will first choose the type of business.
If you choose Storefront or Service Area, you will be redirected to the Google Maps. Since Google+ pages of this type include local aspect and are often referred to as Local pages, there is a need to integrate Google Maps in order to provide location of your business. If you choose the third option, Brand, there will be no need to provide the location of the business. The next step is will be to add basic information about the Google+ page which including the following:
- Page name
- Type of page
Once you have created your Google+ page, you will be able to customize it, in order to provide additional information about your business, link your website or other social media accounts. Not only will this help people find you easily, but you will provide enough information for all of those users who accidentally find your profile on this social network and want to learn more about your business and how to reach you.
This social network is particularly popular among business professionals, so it is a good platform for B2B marketing. LinkedIn allows creating professional profiles or resumes, which are a good opportunity for both companies and individuals looking for job opportunities.
Interaction on LinkedIn is done through sharing status updates and communication within groups. While you are not as likely to reach potential customers through LinkedIn, if your potential clients are other companies and small businesses, this social network can help you get valuable contacts.
Join LinkedIn by providing your first and last name, the email address, and a password. You will be sent a verification email necessary for completing the setting up of the LinkedIn profile. After your profile is created, you should customize it by adding:
- Profile photo
- URL of your website
Once you have your profile set up, you can start interacting by sharing status updates, by commenting and liking the status updates published by your connections, exploring the network by searching for jobs, people, groups, companies, etc.