If you manage a Google+ page, you will also get an access to the insights related to the page’s performance. To access page insights, sign in to Google My Business and make sure you are using card view. Click on the “Insights” tab of the page you would like to manage.
You will see a new window presenting the Google+ page insights which include the following metrics:
- Visibility – Find out the number of views for the selected time period. Besides the total number of views, you can also see the number of posts, profile and photo views.
- Engagement – The following segment of the Google+ insights provides the data about engagement for the selected period. You will see actions on a post, which includes +1’s, comments and shares, the number of actions and views of the recent posts, as well as the average actions by post type.
- Audience – The final segment provides the data about the users. Monitor the number of followers for the specific time period. If you have more than 200 followers, you will get access to the additional metrics, which include the number of followers by country, the age and the gender of the followers.
Other ways to track insights
Besides the insights that are available within the social account, there are other ways to analyze and monitor the performance of your social media account. Here are some of the most common ways for tracking insights:
Shortening services have become very popular for short, custom links on social media, as well as on websites. One of the most famous shortening services is probably bitly.com, but there are other online platforms and applications that provide similar functionality.
Short links are great for reducing the length of the links, especially if you have a limited number of characters to be included in the status update. In addition, shortening services allow tracking the clicks of each links shortened using the service. Besides tracking the number of clicks, you will also get additional information such as the number of clicks per country. If you share the same link on several social media accounts, you will get the exact data about the number of clicks from each of the social networks. This way you can analyze the success of sharing content via social networks, in order to determine which social network generates the largest number of clicks.
You can shorten any link, regardless if the link is from your own website, an online store, a social account, etc. You can even shorten the links that are from other websites.
Although Google Analytics is a tool that is mainly used to monitor traffic on a website or blog, as well as the performance of the AdWords campaigns, there is a section in Google Analytics that can help with monitoring the performance of social networks. However, you will not be able to get the exact data about your own page, but instead you will get the number of referrals from social networks in general. In this way, you are not able to measure the performance of your own social network profiles, but instead you will be able to measure the popularity of your content on social networks in general, by comparing the number of clicks from different social networks.