- TweetDeck – This tool helps with managing account on Twitter. With data distributed in the form of columns, you can track the activity of your Twitter account, organize and schedule the posts and monitor the engagement.
Tools for monitoring
In order to make sure that your social media account provides good results, you need tools for monitoring that will help you analyze the performance of your account, as well as the results of your social media marketing. The main options of monitoring tools will help you track the statistics, analyze your target audience, get alerts, etc. Some of the tools that are frequently used for this purpose include the following tools:
Monitor the web for the content you are interested in. Besides topics, you can get alerts when your brand is mentioned on the web as well.
This is a very in-depth monitoring tool that should be an essential part of your marketing, but since we are interested in monitoring the social media activity, we will highlight the importance of a particular option inside Google Analytics. Choose the group “Acquisition” from the menu on the left and find the option “Social”. This is where you can access referrals from social networks, landing pages, etc.
You will also get insights about the visit which resulted from someone clicking on the link of your website posted on a certain social network. In this way you can monitor the performance of each social network and compare reach and engagement of different social networks.
Insights available on social networks can also help with monitoring the activity of a specific social media account, in terms of visits, referrals, engagement, etc.
Since all of these tasks, planning, management and monitoring are inseparable parts of social media marketing, you will need at least one tool from each group to help you with your daily tasks. Regardless of the tools you choose, regardless if you choose one of these suggestions, or you decide to use tools you find more suitable for your business, you should have two goals in mind:
- Manage your presence to get most benefits
- Optimize your posting activity to reduce time spend on social media