In addition, using Facebook Ads Manager, you will get insight related to the ads, so you will see the number of clicks, conversions, reach, etc. Ads Manager also helps you set up the daily budget and total budget, so you can easily manage and limit the costs of the campaign. All of the information in the Ads Manager can be exported in the form of a report, which is perfect for you to analyze the performance of paid advertising and determine if this strategy is something you should pursue in the future.
If you want to create an ad on Facebook, you can either use the Ads Manager or the quick option Create Ads available in the drop down menu.
The first part of creating an ad is to choose the goals you want to achieve with the campaign. The goal will affect the ad itself, so it is advisable to choose and set a realistic goal you want to achieve. The options include:
- Page post engagement
- Page likes
- Clicks to website
- Website conversions
- App installs
- App engagement
- Event responses
- Offer claims
- Video views
By selecting one of these goals, you will access a new set of options to customize your add and encourage people to click, engage, install, claim, etc.
In order to illustrate the process of setting up an ad on Facebook, we will choose the second option that is available here, the option to increase the number of likes on a Facebook page. Once you select this option, you will choose the page you want to promote and click on “Continue”.
Now you will need to follow several simple steps in order to provide the information about your ad and choose the budget for the campaign. The first step is to add images. Up to six images can be added to the ad, with an option to reposition the images.
You will then provide the headline and the text of the ad. The headline is limited to 25 characters and the text of the ad can be up to 90 characters long. You will be able to see the preview of the ad on the right, with both desktop preview and mobile preview.
In the next step you will choose the audience. Facebook has a lot of options to target the audience, including location, gender, age, interest, etc. As you set up this option, you will see the potential reach which refers to the number of people who are within that specific target group. Choosing a certain group to target, you will increase the number of people who will be interested in the ad, which ultimately results in more efficient advertising campaign.
The following option allows you to set payment option for the campaign. The budget, as well as the schedule, can be edited later on from Ads Manager.