Video has always been an important medium in traditional marketing, but when it comes to online marketing, its usage has started slowly taking over all other content formats. Things changed drastically for the video in online marketing, moving from the back rows straight to the spotlight. Impressive statistics support the relevance of video in online marketing today: Read more
One of the main characteristics of content marketing is that it keeps up with all the current trends. It has become a way for companies to build their reputation and recognizable brand, but it has also become a bridge that connects companies and buyers. For content marketing to work in such a way and to make it efficient and productive, it’s necessary to understand its principles and to create a strategy that leads you towards the desired goal. Read more
Often defined as potential sales contacts, leads are an asset to your company that directly helps you increase profit. Essentially, leads are contacts you’re most likely to turn into customers, due to a particular action they did or simply due to their interest in what you have to offer. This is the reason why lead generation is an activity you should prioritize in online marketing.
The internet has become a number one source of information for us. Regardless if you want to know how long should you cook broccoli, where the nearest Italian restaurant is, or which movie you should watch this evening, the information is easily found on the internet. With over 3.5 billion searches per day on Google alone (Source), we see that the internet actually represents a giant pool of information retrieved from huge amount of content uploaded online each day.