How to Find New Content Ideas
The first task you’ll have is to come up with ideas regarding what to write about
You already know that blogging is a powerful tool to grow your reach as well as your business. Starting a blog is one thing. But getting your blog noticed and using it to generate traffic is another. One of the best ways to do so is by creating content of outstanding quality.
You already know that blogging is a powerful tool to grow your reach as well as your business. Starting a blog is one thing. But getting your blog noticed and using it to generate traffic is another. One of the best ways to do so is by creating content of outstanding quality. The first task you’ll have is to come up with ideas regarding what to write about. You want this content to serve a particular purpose, and to do so, you need a plan when it comes to getting ideas and structuring those ideas into the topics you can analyze. Here are some thoughts on how to find fresh content ideas.
General forums and Q&A sitesThese websites provide precious information regarding the topics and questions people are really curious about. You’ll find genuine questions and dilemmas people have which can become your next content idea. Here’s how to do this. You already have a keyword or keyword phrase that’s relevant for your blog. It’s something that’s related to your business or blog. However, try to be more specific and use long-tail keywords. For example, if your blog supports a local furniture manufacturing business, you won’t start searching queries for the word “furniture”. That’s too general, and will get you a massive list of results which you will have a hard time filtering and going through. Instead, use specific keywords or phrases such as “furniture ideas in Jefferson town” or “Brooklyn based furniture company”. Type the phrase of interest and hit the search. Check out the results. What kind of questions do you find most inspiring to answer in a blog post? Are there any that would particularly be a good topic for your blog? How about answers that are already posted? Can you detect a topic that is left sort of unanswered? Those should all be your cues when it comes to finding writing ideas. Another one of the popular sites you can use for this research is Quora.
Use social networksYou can apply the same search concept on social networks. Explore the topics that are of interest to your business. Try using hashtags to see all the public posts available on that specific topic. Experiment with adding words to create a sort of a phrase and then test a couple of those. It’s also helpful to be a member of niche groups on social networks, such as Facebook groups or LinkedIn groups that match up with your business target group. Again, this directly gives you insights into what people are asking. With such a resource, you will discover truly relevant topics, ones that you can give a quality answer to and provide content that makes a difference. It is especially helpful if you find topics that have not been answered yet.
Check out RedditEven though it isn’t as popular as social networks, Reddit is an awesome place to find content ideas. It’s organized as a news aggregation site with users submitting new content in the form of links, text posts, etc. Users directly influence the visibility of such post through their engagement, which is done via the voting system and comments. Start by searching the relevant keyword on Reddit. You will get a list of related subreddits, i.e. topics where that keyword is mentioned. Choose one of those subreddits and click on it. It will show you the recent discussions, questions, and relevant posts. At this point, you have to be able to assess what could be a content idea for you. Make a list of the most popular questions you can find. Make sure those are in fact appropriate for your blog and relevant to your target group. This way you ensure that such content will perform well. Find relevant studies and research Staying informed about the industry standards and trends is very helpful to keep you up-to-date and familiar with the trending news. This also reflects upon your content. When you look up information online and discover resources you want to quote and base your content upon, always make sure those are credible sources with accurate information. Each industry has companies or organizations that do all sorts of research about user behavior, relationship, current trends, usage of specific products, etc. The data and statistics on their own might be boring, but try to find that relevant context that you can elaborate on and analyze in depth. It can be one specific statistic, or you can mention various statistics from the research or report. You could also make a comparison between the studies and then focus on analyzing a specific trend, such as a noticeable decline, or a pattern, etc.
Google itEven though it might be kind of obvious, but try googling the keyword you have in mind. Firstly, it’s helpful to see what kind of content comes up first. You can immediately see what is lacking, and how the data that already exists can be adapted, changed and improved. Also, check out the end of the search engine page. You will see related search queries. This could give you ideas about the topics that are commonly searched for and are related to the keywords you are using. Now, this can be a bit too broad research and you might end up with millions of pages of search results. Try to narrow down your search by adding some common words people use when typing in their query. Think of it like this. If someone wants to make vanilla cupcakes, they won’t go and search for “vanilla cupcakes”. They’ll use a particular phrase such as “how to make vanilla cupcakes” or “vanilla cupcakes recipes”, etc. Combine your keywords into natural-sounding phrases to get specific search queries your target audience might use. Let’s look at the example:
- how to [eat healthy]
- how do you [eat healthy]
- what’s the best way to [eat healthy]
- how can I [eat healthy]
- suggestions on [eating healthy]
- tips on [eating healthy]
- struggle with [eating healthy]
- I need help with [eating healthy]