Integrate social media
Integration of social media should be a core part of your blogging platform. Even though social media marketing trends indicate that organic traffic is dropping, the exposure you can get from social networks still exists. In fact, interaction on social networks can also help with discovering new opportunities, finding collaborators, etc.
Social networks are a great way to promote your blog posts, which is why social media marketing should be a part of your blogging efforts. Integrate social media by installing social sharing buttons or counters that show the number of times the posts have been shared. You could also consider enabling comments. Some plugins allow posting to social networks directly. Other social network plugins can include features such as click to tweet, click to pin, share on Facebook, etc.
Also, try to use social networks to bring readers to your blog. Encourage social interaction, use social media exposure to build influence, and create trust in you and your brand. This kind of approach will significantly increase the exposure and credibility of your blog.
Longer content instead of short articles
Numerous studies confirm that longer content performs better. This doesn’t mean that each of your blog posts should be an extensive narrative with elaborate concepts and ideas. The idea is to create content that is capable of responding to a specific search query. The main goal is to provide value. Here’s an example.
The topic for your next fitness article is five exciting treadmill exercises. You have a keyword and an idea, and now it’s time to create content. You could write a sentence or two about each exercise, and that would be it. However, modern digital marketing is all about more elaborate content. It is believed that it provides greater value for the readers. It also shows more of your expertise and knowledge about the topic. Ultimately, it provides greater context for the search engines to understand the article.
Therefore, try to provide more information about the topic. Include benefits of each exercise, challenges the readers might face with each exercise, etc. These will provide more value for the readers. Instead of just describing the exercise for them to do, explain why they need to do those exercises, what is so special about the exercises you’ve chosen, etc.
The same thinking should be applied to other types of blog articles. Of course, it depends a lot on the niche and the actual topic. However, whenever it is possible, try to go for a blog post with more quality content.
Master the titles
The titles (and headings) have a lot of impact on the engagement. Their primary purpose is to grab the attention. In the digital world, there is so much content and information out there, that online users have developed a sort of a “filter mode”. Even though they’re exposed to all this content on a daily basis, there’s a chance that they’ll just skip most of it. To make sure your blog content gets noticed, employ this technique of improving the titles. Spend more time on this task. Think about the users and what they would type as their search query. Use strong adjectives, numbers, highlight the benefits of the content, etc.
This topic is worth exploring, so here’s a helpful guide: The Definitive Guide to Copywriting.
Document your social media strategy
One of the most common mistakes brands have been making throughout 2017 (and years before) is not documenting their social media strategy. Planning is the first step. Still, a thorough analysis of social media performance is essential for improving your blog.
Here’s how to document a social media strategy successfully:
- Set up social media goals – Decide how you want to promote your blog through social media. Also, make sure these goals are in accordance with the overall blogging goals and strategy.
- Determine the actions – Classify different actions and tactics you need to do based on your goals.
- Distribute assignments – Try to assign each task to a specific person or a team. Also, create a schedule for them to complete those assignments.
- Analyze your strategy and make changes if necessary – The adjustments you make to the strategy should be based on the analysis of how successful your social media strategy is.
One of the most common goals bloggers have with social media marketing is to promote their content. This can be done using various different actions, which include both free and paid reach. However, blog exposure does not have to be the only thing you can achieve. Building influence and interacting with the social media users are two excellent strategies that indirectly help you boost the performance of your blog.
Documenting your social media strategy will get easier (and quicker) in time. You’ll soon create templates and plans to monitor everything. To get you started, check out these 7 Social Media Templates to Save You Hours of Work.
Integrate video content into your blog
As a content format, video has been gaining in popularity over the past few years. It’s also one of the sure tactics to help you improve your blog in 2018.
Start by exploring how you can integrate video in your blog. You can create a quick tutorial, turn a presentation into a video, or make a funny animation. You can record an interview, an event, etc. Then, you’ll need a plan. You need to plan how these videos fit into your blogging strategy. Will you create videos for each blog post or only occasionally? Is your team going to create videos? Do you plan on working with influencers and freelance content creators?
Always have in mind that video content requires detailed planning and analysis. You want to make sure you’re leveraging this strategy in the best way. You also want to make sure that indirectly, video content helps you work on promoting your blog and improving its performance.
Repurpose or improve your content
This one is a super useful strategy to focus less on creation and more on promotion of your existing content. It’s also pretty handy when you’re all out of ideas or you want to quickly come up with some content worth promoting.
It’s a good starting point to review the most popular posts on your blog. They are the ones worth repurposing or updating if you believe you have more to say on the topic. You also might want to format the text differently or add more images. This kind of content revamp can help you increase its performance. You might even get to improve blog posts that used to have poor engagement level.
Another content type you should pay attention to is evergreen content. This kind of content can help you bring a steady stream of visits to your blog in the years to come. So if you have such content on your blog, it might be a good idea to improve and refresh it from time to time.