Posts

The Rise of Video in Online Marketing

Video has always been an important medium in traditional marketing, but when it comes to online marketing, its usage has started slowly taking over all other content formats. Things changed drastically for the video in online marketing, moving from the back rows straight to the spotlight. Impressive statistics support the relevance of video in online marketing today: Read more

Sharing on social media

Dos and Don’ts of Sharing on Social Media

If there’s one thing that connects us all, regardless of the age, background or location, it’s social media. The place where people create and connect, where businesses communicate and convert. Social media is a place to share anything from a new promotional video to a restaurant recommendation. Read more

Create effective landing page

How to Create an Effective Landing Page

A landing page is an integral part of a marketing campaign nowadays. Regardless of the distribution channels used, or the type of campaign that is running, a landing page becomes a bridge that connects your business on the one side with the internet users on the other end. Read more

Improve digital marketing strategy

Steps to Improve Digital Marketing Strategy

Are you satisfied with where your current digital marketing strategy is taking you? Do you see actual results and benefits for your business? Depending on the type of business you’re running, and the strategy currently in place, there are a couple of steps that you can use to improve your overall digital marketing strategy. Read more

Effective email marketing campaign

What Makes an Effective Email Marketing Campaign

People send and receive up to 200 emails per day on average (Radicati). A staggering fact, you have to admit. However, not all of those emails get through to the recipients. Some are left unread, and some don’t even pass the email filters and end up buried in the junk folder. Still, email marketing has consistently been a number one strategy for many online businesses. Read more

Quick Guide to Influencer Marketing

Online marketing has been under a lot of scrutiny over the past few years. The reason for this is the fast-changing environment and trends that keep changing the game. They keep altering the way marketers use different strategies and tools to improve their online marketing efforts. One of the emerging trends in online marketing is certainly influencer marketing. Read more

12 Ways to Boost Your Online Marketing

In today’s world, online marketing is a powerful tool that could determine the success of a business. Many newly-founded businesses don’t know and will never know the ways of traditional marketing. For them, online marketing is a reality. It’s a way to reach customers, it’s a way to promote and sell. Read more

Digital Marketing Trends for 2017

The year 2017 is approaching rapidly, so it’s perfect time to summarize and reflect on the year behind us. Let’s think about how we can do things better in 2017. This kind of thinking is typical for the business world, so we’ll focus on digital marketing trends for the upcoming year, to give you some ideas how to implement them when planning your business strategy. Read more

Tools to Help You Set up Your Business Online

Starting a business isn’t always easy, especially when it comes to online business, as limited resources and lack of advanced technical skills may jeopardize your efforts to succeed in the online world. This is why this guide is perfect for those of you just about to set up your business online and wondering which tools you need. Read more

Most Desired Digital Marketing skills for 2016

Most Desired Digital Marketing skills for 2016

Digital marketing is a very different kind of profession than any tech job. It requires more strategic than technical knowledge. In this tech world, digital marketing has become not only a trending concept among startups and big service providers but also biggest job providers like programming as well. The best part here is programming jobs that can be taken over by robots in the future, but in digital marketing case, there is no chance at all.

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