Having in mind the astonishing effect of email marketing when it comes to efficiency and performance, with estimated ROI 38:1 (source), it’s safe to say that this is a strategy you want to keep developing and using to reach your audience.
You already know that blogging is a powerful tool to grow your reach as well as your business. Starting a blog is one thing. But getting your blog noticed and using it to generate traffic is another. One of the best ways to do so is by creating content of outstanding quality.
Blogging has long surpassed this purpose of being an outlet for the writers and those fond of sharing their stories in a written form. It has turned into a type of a business model that requires a lot of optimization and planning to turn it into something truly successful.
Blogging offers a huge potential for business growth and building influence online. As you’re exploring new trends in digital marketing and helpful tools to use, you should also determine ways to enhance the performance of your blog in 2018.
One of the main characteristics of content marketing is that it keeps up with all the current trends. It has become a way for companies to build their reputation and recognizable brand, but it has also become a bridge that connects companies and buyers.
Often defined as potential sales contacts, leads are an asset to your company that directly helps you increase profit. Essentially, leads are contacts you’re most likely to turn into customers, due to a particular action they did or simply due to their interest in what you have to offer.
One of the ways visitors will find your blog is through search, but for this to happen, your website has to be indexed. Therefore, you need to understand what does indexing mean and how to improve chances of indexing your blog as quickly as possible.