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8. Blogger Outreach and Guest Blogging Search engines play a major part in online user experience. Essentially, it is the search engines and their algorithms that decide which content to show in the result pages, and in which order. What this means is that bloggers have been looking for tactics and approaches that will help […]

9. What Is Vlogging? Everyone is witnessing the remarkable growth of video on the internet. Just to illustrate this omnipresence of video, it is reported that 500 million people are watching videos on Facebook every day (Source). It is also important to add YouTube statistics. As the most popular video sharing platform, YouTube reports that

10. Making a Living Through Blogging From a hobby popularized during the early 2000s to one of the most desirable careers of the 2010s, blogging has opened up so many opportunities for people to earn money online. Today, a lot of blogs are created as businesses, with making money through blogging being one of the

11. Tips to Help You Run a Successful Blog There are over 100 million blogs online, and they cannot all be successful. Some of the blogs have a good start, and then they simply can no longer cope with their competitors. Some bloggers give up when they face obstacles or might get discouraged by a

12. Mistakes to Avoid When Blogging As content marketing is taking over and blogging has become a strategy used by almost every company nowadays, big or small, the amount of content published online gets larger by the minute. And in that massive pool of blogs, it does take a lot of work to get to

13. The Most Popular Tools for Bloggers Bloggers need a variety of tools if they want to turn blogging into a profitable career. It is important to start with the essentials, to set up a blog, including hosting and a blogging platform, but once all of that is completed, there are a lot of tools

14. Blogging as a Part of Online Marketing It has been mentioned on several occasions that blogging is part of online marketing. Essentially, it is a strategy that is closely linked to many other segments that together make what we know as online marketing, i.e., the promotion of a brand or business using online resources

15. Blogging Glossary Affiliate link – An affiliate link is a URL that contains an affiliate’s ID or username. This enables merchants to track the traffic obtained through these links and contribute the conversion to the right affiliate. Affiliate marketing – Affiliate marketing is a part of online marketing that is focused on the promotion

16. Questionnaire Questions 1. What are the characteristics that define a blog as opposed to a website? a) Blogs are frequently updated unlike static web pagesb) There is low level of engagement on blog pagesc) Blogs have only a couple of pages of contentd) Websites are considered more search engine friendly 2. Which of these are

5. Creating a Blogging Strategy One of the most important prerequisites for successful blogging is planning. If you approach blogging with a detailed strategy, this will help you guide your actions and activities when creating, managing, and promoting your blog. With blogging strategy, you design a plan of where you are and where you want