Ebook inner pages

Chapter 1: Introduction

1. Introduction Over the past two decades, a lot has changed. The technology has advanced so far, that it has opened up completely new horizons. In terms of business, this means more opportunities and more ways to reach consumers.  Online marketing is now a part of our reality, always included in the business plan, as […]

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Chapter 7: Email Deliverability

7. Email Deliverability What is email deliverability? Email deliverability is the ability to deliver emails to subscribers’ inboxes. It basically is the likelihood of your campaign reaching people (existing or potential customers) through email marketing.  As the most used method to reach online users, with a huge ROI and conversion rate, email marketing offers a

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Chapter 16: Questionnaire

16. Questionnaire Questions 1. Which of these types of marketing delivers the highest ROI? a) Content marketingb) Email marketingc) Search engine marketingd) Social media marketing 2. The characteristics of a successful email communication are:a) Relevancy and detailed reporting with a lot of textb) Relevancy, concise text, and planningc) Planning and automating text with no personalizationd) Planning

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