1. Introduction Over the past two decades, a lot has changed. The technology has advanced so far, that it has opened up completely new horizons. In terms of business, this means more opportunities and more ways to reach consumers. Online marketing is now a part of our reality, always included in the business plan, as …
2. Basics of Email Marketing To fully understand how email marketing can be used in your business, and how it can help with achieving your goals, you need to start with the basics. What is email marketing? Email marketing is a part of online marketing focused on communicating and establishing the connection with online users …
3. Types of Emails Companies send a lot of emails each day, about all sorts of different topics. Some may share the latest blog update, some might announce huge discounts, etc. Of course, each of these emails has a different purpose, which is how we can differentiate between several types of emails. There is no …
4. Mailing List We have mentioned a mailing list several times so far, and it is time to dive into this topic. Although you probably know what a mailing list is, there are many things to know about it that could help your campaign. Definition of a mailing list A mailing list is a list …
5. How to Grow Your Mailing List? While managing a mailing list is a regular task, so is the process of growing the list. Due to a mailing list decay each year, it is essential that you keep trying to grow your mailing list, to keep the number of subscribers on the optimal level. And …
6. How to Write an Email? Now that you know about email marketing, types of emails and a mailing list, we reach the step where you will proceed with writing your email. There are many things to think about here, and many factors to have in mind to make sure the email is created in …
7. Email Deliverability What is email deliverability? Email deliverability is the ability to deliver emails to subscribers’ inboxes. It basically is the likelihood of your campaign reaching people (existing or potential customers) through email marketing. As the most used method to reach online users, with a huge ROI and conversion rate, email marketing offers a …
8. Email Marketing Metrics An analysis is a part of any successful strategy. This process helps you spot both positive and negative aspects of your campaign. Since your goal is to improve your business, to increase conversions or sales, marketing metrics help you get the idea of how good you are doing and how likely …
9. A/B Test of an Email Campaign A/B testing, in general, is the concept of creating and testing two variations. This concept is used in many parts of running a business, as it can provide a lot of valuable information about the products and brands, by simply analyzing the feedback of two target groups. The …
10. Lead Nurturing Email marketing is so much more than sending email updates. The focus of email marketing is and should always be communication with the subscribers. The goal should be to establish a good relationship and to keep it fresh through regular communication. In terms of online marketing and sales, a lead is a …