Ebook inner pages

Chapter 1: Introduction

1. Introduction Over the past two decades, a lot has changed. The technology has advanced so far, that it has opened up completely new horizons. In terms of business, this means more opportunities and more ways to reach consumers.  Online marketing is now a part of our reality, always included in the business plan, as […]

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Chapter 7: Email Deliverability

7. Email Deliverability What is email deliverability? Email deliverability is the ability to deliver emails to subscribers’ inboxes. It basically is the likelihood of your campaign reaching people (existing or potential customers) through email marketing.  As the most used method to reach online users, with a huge ROI and conversion rate, email marketing offers a

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