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13. Email Marketing Automation There is no doubt that email marketing requires constant attention. You should keep monitoring everything, even if the campaign is up and running. However, the process of sending emails involves communication on two levels. First, we have a one-to-one communication with a customer (or potential customer). It could be an inquiry […]

14. Email Mobile Marketing Mobile devices have completely changed the way we interact and find information. No longer do people spend so much time on their computer, because mobile devices have developed in such a way that everything one needs can be searched via a mobile device.  Furthermore, the development of numerous apps for instant

15. Email Marketing Glossary Affiliate marketing – It is a type of marketing in which retailers pay the commission to other websites that generate traffic, leads or sales for them. This is done through sharing affiliate links, that contain a tracking code, which, in this case, is shared via an email message.  ALT attributes –

16. Questionnaire Questions 1. Which of these types of marketing delivers the highest ROI? a) Content marketingb) Email marketingc) Search engine marketingd) Social media marketing 2. The characteristics of a successful email communication are:a) Relevancy and detailed reporting with a lot of textb) Relevancy, concise text, and planningc) Planning and automating text with no personalizationd) Planning

8. Email Marketing Metrics An analysis is a part of any successful strategy. This process helps you spot both positive and negative aspects of your campaign. Since your goal is to improve your business, to increase conversions or sales, marketing metrics help you get the idea of how good you are doing and how likely

9. A/B Test of an Email Campaign A/B testing, in general, is the concept of creating and testing two variations. This concept is used in many parts of running a business, as it can provide a lot of valuable information about the products and brands, by simply analyzing the feedback of two target groups. The

2. What Is Blogging? What once began as a platform for sharing personal thoughts in online form has now grown into one of the essential and the most effective tools marketers use for online promotion. The way blogging has evolved over the past decade has blown everyone’s mind. During the last couple of years we

3. Blogging Platforms The first step of creating a blog includes choosing a blogging platform. A blogging platform is a software you use to create a blog and publish content. It is a type of content management system (CMS). Multiple blogging platforms are available online which offer a set of blogging tools and services providing

4. Blogging Essentials There is a list of things to think about before you are ready to start blogging. These include blogging essentials, i.e., everything you will need to set up and create a blog. Having a list like this one is very helpful to keep everything organized from the beginning and planning your blogging

10. Making a Living Through Blogging From a hobby popularized during the early 2000s to one of the most desirable careers of the 2010s, blogging has opened up so many opportunities for people to earn money online. Today, a lot of blogs are created as businesses, with making money through blogging being one of the