15. Blogging Glossary

  1. Affiliate link – An affiliate link is a URL that contains an affiliate’s ID or username. This enables merchants to track the traffic obtained through these links and contribute the conversion to the right affiliate.
  2. Affiliate marketing – Affiliate marketing is a part of online marketing that is focused on the promotion of products through affiliate links. It is performance-based marketing where affiliates are paid by merchants for each conversion they achieve through affiliate links.
  3. Alt tag – Alt tag, also called alt attribute, is a tag used to optimize images by providing the alternative text that will be shown if the image cannot be loaded. This text also enables search engines to understand the content of the image.
  4. Anchor text – This is a clickable text in the hyperlink, which is usually formatted differently from the rest of the text (most commonly it is underlined text in blue color).
  5. Automation – Automation refers to the use of software and applications to automate different tasks in online marketing, which include email sending, post publishing, social media updates, etc.
  6. B2B – Business-to-business (B2B) is the process of exchange of information and transaction from one business to another.
  7. B2C – Business-to-customer (B2C) is the process of exchange of information or transactions between a business and the customers.
  8. Blog optimization – It includes optimization of blog content to enhance its performance in the search engine result pages.
  9. Branded keywords – Branded keywords are used in the searches that include the name of the brand. Branded keywords also include typos of the brand name, as it is obvious they refer to a specific brand.
  10. Canonical tag – It is an HTML tag used to tell search engines that the page is a copy (or partial copy) of another page. It is used to solve the duplicate content issue.
  11. CMS – CMS is short for Content Management System, and it signifies the application that is used for creating and managing digital content. A blog is hosted on a CMS platform.
  12. Content marketing – Content marketing is a part of online marketing which includes creation and promotion of content in different formats (text, video, audio, image, etc.). The content created this way is used to increase interest in a brand or promote a business to the online users.
  13. Conversion – A conversion is a desirable action. It is a goal that a blog owner wants to achieve, regardless if that is a click on the CTA, sign up for the newsletter, click on an affiliate link, etc.
  14. Conversion rate – A conversion rate is the rate at which conversions are achieved. It is calculated by comparing the number of conversions with the total number of blog visitors.
  15. Convert – When you convert a blog visitor, it means that you persuade or influence that person to complete the desired action, i.e., conversion.
  16. Cookie life – It is a period during which the cookies in the user’s browser are active.
  17. Cookies – Pieces of data from a website that are stored in the internet browser of the online users.
  18. CTA – Call to action (CTA) is a clickable button that is shared in a blog post (or in an email, a web page, etc.). The blog owner wants to encourage clicks on the CTA because most often this increases conversions.
  19. Do-follow – This is a tag used to mark links and to instruct search engines to follow those links. In this case, the authority of that page (i.e., link juice) transfers to the other page.
  20. Domain extension – It is an internet category added to the domain name after the dot. Some examples include .com, .org, .net, .edu, etc.
  21. Duplicate content – Duplicate content is the content that appears in more than one place on the internet. The main problem with the duplicate content is the fact that search engines cannot conclude which content is more relevant.
  22. E-commerce – E-commerce (short for electronic commerce) is the process of buying and selling online.
  23. Email marketing – Email marketing involves promotion of a business through email campaigns.
  24. Engagement – Engagement refers to the ability to encourage online users to do a particular action, inspiring them to get involved and interact through online channels, including blog comments, social media updates, etc.
  25. Evergreen content – Evergreen content is the content that is considered to be relevant always. It does not become outdated, and it is not time sensitive. Instead, evergreen content generates visits even years after it has been published.
  26. Google AdWords – It is the program provided by Google used for creating and managing search engine ads.
  27. HTML – Hypertext Markup Language (HTML) is a standardized system for tagging text files on web pages.
  28. Inbound link – An inbound link is a link published on another website or blog that links to your blog.
  29. Index – To index a blog means to collect information about the blog and its pages and make those available to the online users. Search engine crawlers need to index a blog page first before it can appear in the search results.
  30. Influencer – An influencer is a person who enjoys authority, respect and popularity among its followers.
  31. Influencer marketing – Influencer marketing is a form of online marketing where the focus is the collaboration with influential people through which you get to promote your content or business.
  32. Keyword – A keyword is a word or a phrase that has significance for your blog. It describes your blog topic or niche, and it is used as a search term that will bring relevant visitors to your blog.
  33. Keyword stuffing – This is an obsolete SEO technique which includes overusing a keyword to attempt to rank the page higher in the search engine result pages. Nowadays, this technique can cause a blog or a website using it to be penalized, which means its pages will not be shown in the search results.
  34. Landing page – A landing page is a page, where the users first arrive when they click on the link. It is also called an entry page.
  35. Lead – Leads are contacts (usually email addresses) that you are more likely to convert into customers than regular subscribers.
  36. Lead generation – It is the process of attracting online users who are interested in becoming your customers through various tactics which often involve the use of lead magnets.
  37. Link building – As a part of off-site optimization, link building includes activities that help earn links from other resources.
  38. Link juice – Link juice is the term used to describe the strength or reputation that transfers from one web page to the page, where it is linking to. It is used in relation to SEO.
  39. Mailing list – It is a list of email addresses of blog subscribers who sign up to follow your blog and receive your email newsletter.
  40. Mobile friendliness – This term is used for a blog (or website) design that is properly displayed and accessible on mobile devices, as well as on the desktop computer.
  41. Niche – In blogging, a niche is a term used to describe a specific topic the blog is about.
  42. No-follow – It is a tag used to instruct search engines not to follow a link published on a blog page.
  43. No-index – This is a tag used to instruct the search engines not to index a blog or website page.
  44. Online marketing – Online marketing, also called “internet marketing”, “emarketing” or “digital marketing”, is the process of advertising on the internet using online channels which include a blog, website, search engine advertising, social media, email, etc.
  45. Organic traffic – It includes traffic obtained in a free or organic way, without using paid promotion to increase reach.
  46. Personalization – Personalization in marketing is the process of tailoring the approach to create a more customized experience for online users.
  47. Pop-up – It is a window that appears over the blog content. It can feature advertisements, lead magnets, sign up button, etc.
  48. Ranking – In online marketing, ranking refers to the position a blog has in the search engine result pages.
  49. Reach – In online marketing, reach signifies the number of online users who are exposed to a particular content at least once. Different types of content can reach online users, including status updates, blog updates, search engine ads, etc. Reach can be paid and organic.
  50. Rich preview – Rich preview includes the data about a blog that shows up when the blog URL is displayed or shared. For example, if you share a blog URL in a social network post, the rich preview fetches the data which often include the image, blog author, description, etc.
  51. ROI – Return on investment (ROI) is a metric used to compare the profitability of a strategy. It is done by comparing the profit and the investment.
  52. RSS – RSS (Rich Site Summary) is a type of system for content distribution which enables online users to follow blog updates without signing up for a newsletter.
  53. Search engine marketing – Search engine marketing (SEM) is a part of online marketing that includes the promotion through search engines. It includes paid reach (search engine advertising) and organic reach (search engine optimization).
  54. Search engine update – Search engines perform actions based on the special algorithm which is continuously updated to improve the work of the search engines and provide better, more relevant results to online users.
  55. SEO – Search engine optimization (SEO) is the process of optimizing and improving the website or blog elements that will help increase its rank in the search engine result pages.
  56. SERP – Search engine result page (SERP) is the list of results that appear in the search engine as a response to a search query. SERP contains both organic and paid search results.
  57. Social media marketing – Social media marketing (SMM) is a segment of online marketing which includes promotion through social networks, using both organic and paid reach.
  58. Spam – Spam is an irrelevant or unsolicited message. Although it is commonly used to describe an email message, the term can also be used in a more general context, to signify any type of irrelevant or poor-quality content.
  59. SSL certificate – SSL certificate includes pieces of data that create a cryptographic key and protect the data transferred from the web server to the browser. It is used to secure credit card details, login details, etc.
  60. Strategy – Strategy is a plan or a design that includes the goals you want to achieve as well as the actions that will help achieve those goals.
  61. Subscriber – A subscriber is a person who willingly decides to follow somebody via a newsletter and provides an email address to receive that newsletter.
  62. SVG – SVG is a type of image content designed in XML format. The main advantage of this format is that it does not lose quality when it is zoomed in on or resized.
  63. Target group – In blogging, a target group is a group of people you are trying to reach with your blog, due to their interest and other criteria.
  64. Trackable URL – A trackable URL is a URL which is possible to track and monitor its performance. Trackable URLs are designed with the use of special tools that then offer statistics related to the clicks on each URL.
  65. URL – Uniform Resource Locator (URL) is the web address of an online resource. It points to a web page.
  66. URL structure – This term refers to the process of creating blog URLs. A good URL structure includes creating logical structures, using meaningful words and making URLs easy to remember. These URLs are SEO friendly, which has a positive influence on indexing and ranking.
  67. Webmaster – It is a person who creates and manages a website (or blog) and its content, additional applications, and software, including the computer server. A blog owner can also be a webmaster.
  68. Website analytics – Website analytics includes all of the data about the website visits. It includes relevant information to analyze the behavior of the visitors and how they interact with the content in the purpose of improving website performance and providing a better user experience.