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3. Types of Content It is possible to differentiate between three types of content, and each of those has specific characteristics that make it suitable for different strategies and distribution channels. Written content The type of content you will see the most online is the written content. It is information shared in a written form, […]

2. Basics of Content Marketing What is content? Content is the information, the idea or the experience you publish online. It is anything that you produce and publish for the purpose of offering it to your audience. The format of the content is most commonly text, but it can also be visual, audio, or video.

1. Introduction At this point, when we are all witnessing the overall presence of digital marketing, we can no longer neglect the importance content marketing has. It has become a fundamental part of any digital marketing strategy. It is a pillar supporting all your efforts and attempts to position your brand on the market and

15. Questionnaire Questions 1. E-commerce is:a) Short for email commerce b) The transaction between a buyer and a seller in a physical storec) The transaction between a buyer and a seller which is done through online technologiesd) Software for browsing the internet 2. A business plan is:a) A document explaining what e-commerce isb) A document with

14. E-commerce Glossary 301 redirect– 301 redirect is used for permanently moved pages to redirect traffic to the new page. Most of the link juice from the old page is passed on to the new one with this redirect.  404 error page – This is the page that is displayed when the page could not

13. Understanding Customers E-commerce is an industry which revolves around people. Those people are online users, and they are often referred to as customers. They can be both previous and future customers, as well as those who are only interested in your brand. However, to make sense of the approach and to fully understand the

12. Exploring Online Marketplaces Although e-commerce as an industry is associated with having an online store, there is actually more to the story. On the one hand, there are sellers that create their online stores hosted on their websites. However, there is always an option of using online marketplaces for selling products. In fact, some

10. Common Issues with E-commerce SEO Like said, e-commerce websites often have lots of pages, which requires a lot of time for maintenance and administration, but an error here and there is bound to happen. The best way to be prepared for those is to learn about common issues most e-commerce websites face concerning SEO. 

9. E-commerce SEO If you want to run a successful online business, you know that SEO is everything. Search engine optimization helps you increase the performance of your website in order to make it more user-friendly and discoverable in the search engines. As a result, you can expect more sales through the website which is