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6. How to Increase Your Site’s Visibility through Web Analytics Increasing the visibility of a website is exactly the kind of objective that web analytics aims to fulfill. After tons of research and exploration of the insights gained by tracking the activities of visitors, if the results of the analysis are anything but satisfactory, major […]

7. Ten Most Common Web Analytics Mistakes and Pitfalls The usage of web analytics has become quite common today. With its efficacy of being the best measurement of success for a website, it is now used by a large number of businesses, regardless if those are small blogs or huge e-commerce platforms. Owing to this

4. Google Web Analytics Basics At the mention of web analytics, the most prominent analytical tool that comes to mind is Google Analytics. Even if you have never ventured into the analytics field or pondered over what it is all about, you must have heard about this amazing service offered by web giant, Google, free! 

3. Using Web Analytics Web analytics basics Web analytics is an important tool for success today. It is one of the most widely used drivers of long-term business growth, since web analytics helps business leaders and owners by pointing out problem areas that can be improved to accelerate lead conversion.  Moreover, analysing your website and

5. How to Make Web Analytics Work for Your Website Okay, so you have learnt all the basics about web analytics and how this process is conducted using KPIs. Now, how can you use this data to your company’s benefit? It has already been established that web analytics is a wide field of study and

2. Understanding Web Analytics What is web analytics? As a general term, web analytics means the analysis of the relationship between a website and the users of that website. However, in the field of web consultancy and e-commerce, web analytics has a field/industry specific meaning, which we will be covering in this section.  When e-commerce

1. Introduction This book is going to help you understand the language of internet activity, and how to use different techniques, in order to improve your website’s performance and thus your business. Although web analytics is technical area, we will explore different aspect of this topic in order to establish its importance in the modern

13. Sample Questions Questions 1. Search Engine Optimization can be defined as: a) A series of tasks conducted in the purpose of improving the website’s position in the SERP  b) A series of tasks conducted in the purpose of promoting the website through paid ads c) A comprehensive link building strategy d) A strategy of

11. SEO Recommendations We have compiled a list of the most important SEO recommendations in order to sum up the major points of this e-book and to gather the most important aspects you should have in mind when working on improving the positioning of your website.  Follow guidelines If you want to play a game,

12. Search Engine Optimization Glossary Acquisition – In online marketing, acquisition can be defined as an action that a business intended to achieve. For example, if a business provides different subscription plans, the process of registration would be defined as acquisition by that company, as that is the action the company wants to achieve through