A sales page is the place where it all starts. It’s the page you use to present and sell your products or services to the online users. Usually, this page is focused on a single product or service, or on a particular group of products or services.
It’s likely that product pages are a part of your website. You might have an e-commerce website, or you simply offer a single product or service. Even if you’re not selling anything, but just generating leads, practices you’ll find in this article could be helpful for optimizing the landing page as well.
Often defined as potential sales contacts, leads are an asset to your company that directly helps you increase profit. Essentially, leads are contacts you’re most likely to turn into customers, due to a particular action they did or simply due to their interest in what you have to offer.
A landing page is an integral part of a marketing campaign nowadays. Regardless of the distribution channels used, or the type of campaign that is running, a landing page becomes a bridge that connects your business on the one side with the internet users on the other end.