A sales page is the place where it all starts. It’s the page you use to present and sell your products or services to the online users. Usually, this page is focused on a single product or service, or on a particular group of products or services.
It’s likely that product pages are a part of your website. You might have an e-commerce website, or you simply offer a single product or service. Even if you’re not selling anything, but just generating leads, practices you’ll find in this article could be helpful for optimizing the landing page as well.