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8. Link Building For the longest time imaginable, links have constituted an unofficial (but important) democracy on the internet, with a link holding the same kind of value in the eyes of search engines as a sort of vote that a certain website held value.  The importance of link building When someone put a link […]

10. Steps to Optimize Your Website Now that you are fully familiar with search engine optimization and how search engines index and rank websites, you should learn how to optimize your website in order to maximize the chances of gaining high organic rank. We will show you a list of tasks that you should focus

9. Search Engine Tools and Services for Webmasters While the SEO community is significantly involved in innovation and creation of more and more tools for use by SEO professionals, businesses and organizations looking to self-optimize, a large variety of tools and services are provided by search engines themselves to facilitate webmasters in their SEO endeavors.

7. Google Panda and Other Algorithm Updates Starting in February 2011, Google began releasing what was to become a series of game-changing updates designed to weed out websites with low-quality content in high quantities, spam-techniques, black-hat SEOs and any webpage that was conning the algorithm into getting a search ranking that it did not deserve.

5. Basics of Keyword Research As we have discussed earlier regarding the importance of keywords and the crucial role keywords play in search engine optimization, one can only optimize a website in relation to keywords, if one actually has the right ones. You can only put keywords in the right places, once you have come

4. Search Engine Friendly Site Design and Development Before we begin to talk about site design and development that is search engine friendly, it is crucial to remember one thing. Websites do not look the same to us, as they do to search engines. Content that may be amazing and important in our eyes, might

6. Google Rankings It is no secret that Google uses around 200 factors in its algorithms to produce search result rankings. Very few of these have been publicly disclosed by Google. However, Google does provide guidelines, tools and resources to help webmasters pursue better rankings. Besides, from officially released documents and guidelines from Google, SEO

3. Understanding Search Engines How do search engines work? Although search engines are basically just navigators of the internet, it would be impossible to imagine the internet without them. Due to the sheer size and depth of the World Wide Web, this very wealth of information becomes meaningless or unusable without search engines. Search engines

2. Introduction to Search Engine Optimization What is SEO? SEO or Search Engine Optimization is the process or science (and sometimes an art in itself) of maximizing the visibility of websites in search engines, in the results they generate and getting the optimum level of relevant traffic directed to one’s site, thus the word optimization

1. Introduction The book you are about to read deals with the topic of search engine optimization and everything related to understanding it – from how search engines do what they do, to how you can use them to promote a business or website and incorporate SEO into a marketing strategy.  We will start with