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10. Lead Nurturing Email marketing is so much more than sending email updates. The focus of email marketing is and should always be communication with the subscribers. The goal should be to establish a good relationship and to keep it fresh through regular communication.  In terms of online marketing and sales, a lead is a […]

11. Increasing Conversions with Email Marketing When you create an email marketing campaign, one of the main goals you will have is increasing conversions. Regardless what those conversions are, regardless if it is a download, an event RSVP, a sale, etc. the goal is to maximize the number of those. With this goal in mind,

12. Email Marketing Tools There are a lot of email marketing apps and tools on the market. Some offer a simpler dashboard with a limited number of options, which are a great solution for small companies, personal blogs, etc. For e-commerce websites and larger companies, more advanced options are necessary, in which case you should

13. Email Marketing Automation There is no doubt that email marketing requires constant attention. You should keep monitoring everything, even if the campaign is up and running. However, the process of sending emails involves communication on two levels. First, we have a one-to-one communication with a customer (or potential customer). It could be an inquiry

14. Email Mobile Marketing Mobile devices have completely changed the way we interact and find information. No longer do people spend so much time on their computer, because mobile devices have developed in such a way that everything one needs can be searched via a mobile device.  Furthermore, the development of numerous apps for instant

15. Email Marketing Glossary Affiliate marketing – It is a type of marketing in which retailers pay the commission to other websites that generate traffic, leads or sales for them. This is done through sharing affiliate links, that contain a tracking code, which, in this case, is shared via an email message.  ALT attributes –

2. What Is Blogging? What once began as a platform for sharing personal thoughts in online form has now grown into one of the essential and the most effective tools marketers use for online promotion. The way blogging has evolved over the past decade has blown everyone’s mind. During the last couple of years we

3. Blogging Platforms The first step of creating a blog includes choosing a blogging platform. A blogging platform is a software you use to create a blog and publish content. It is a type of content management system (CMS). Multiple blogging platforms are available online which offer a set of blogging tools and services providing

4. Blogging Essentials There is a list of things to think about before you are ready to start blogging. These include blogging essentials, i.e., everything you will need to set up and create a blog. Having a list like this one is very helpful to keep everything organized from the beginning and planning your blogging

16. Questionnaire Questions 1. What are the characteristics that define a blog as opposed to a website? a) Blogs are frequently updated unlike static web pagesb) There is low level of engagement on blog pagesc) Blogs have only a couple of pages of contentd) Websites are considered more search engine friendly 2. Which of these are