In marketing, customer experience, or user experience is one of the most important metrics to help you evaluate the success of your strategy. The whole marketplace is focused on the users and how to provide an experience that is most relevant and most user-friendly.
As much as SEO has been an important factor of website positioning since it directly helps with ranking and organic traffic, here’s another strategy that has started to directly influence SEO. It’s user experience (often abbreviated as UX). Over the years, understanding UX is more and more important as this has become an effective method to improve SEO.