Having in mind the astonishing effect of email marketing when it comes to efficiency and performance, with estimated ROI 38:1 (source), it’s safe to say that this is a strategy you want to keep developing and using to reach your audience.
The industry leaders and masterminds of online marketing are raving about email marketing and the benefits of this strategy for years now. Regardless of the size of your business, regardless of the industry or target audience, email marketing is certainly a strategy you can use to improve your business and work towards achieving your goals.
People send and receive up to 200 emails per day on average (Radicati). A staggering fact, you have to admit. However, not all of those emails get through to the recipients. Some are left unread, and some don’t even pass the email filters and end up buried in the junk folder.
Statistics show that a single person is sending and receiving over 200 emails a day on average. This number is expected to grow by 5% each year in the next four years, meaning that by the year 2020 people will be sending/receiving approximately 250 emails per day (Radicati).