14. Conclusion

As generations evolve and technology develops, the advancement in the field of marketing and advertisements has been immense. No longer are businesses bound by the limitations of traditional marketing techniques. The old has been heavily replaced by the new. One of the newest and most effective strategies has been of online marketing, which is the topic that this whole e-book was centered on. Online marketing utilizes the internet and its wealth of resources for promotional, profile-raising purposes.

After covering some types of online marketing, which included email marketing and social media marketing, we reviewed some of the common trends and shifts that resulted from this advancement. The main point that was highlighted was how unique modern internet advertising is, as compared to its traditional counterparts. Internet marketing is all about being available whenever and wherever customers may need you, rather than just popping up once in a while for attention.

The e-book then moved on to the topic of web analytics, which is the usage and analysis of website information in order to gain a better understanding of patterns that materialize online. Web analytics helps businesses to get the most out of their websites. They can work out how effective their content is and what their most provocative stimuli are, while getting an idea of their users’ online activities and preferences. The two main types of web analytics that we covered were off-site and on-site web analytics. We then looked at some different tools and resources that aid businesses in this area.

The third chapter moved on to the basics of conversion optimization and online touchpoints. While the touchpoint acts as a first impression of businesses for its clientele, the concept of conversion optimization is related to corporate websites. The term “conversion rate optimization” was also discussed, and it was defined as the rate at which browsing visitors converted into customers on a business’s website. Other important terms included call-to-action buttons, conversion funnels, A-B tests, and multi-variant testing. Chapter three closed after the calculation of conversion rate optimization.

The remaining chapters discussed some types of internet marketing in more detail. The chapter on search engine marketing was focused on promoting a business or its website content by using different paid and free-of-cost methods for search engine optimization. The goal of these methods is to increase the ranking of your website in search engines. We all know that people are more likely to click on the first or second-most highly ranked link that their search engines dig up. Social media marketing is one of the most popular techniques that involves using social media to spread and increase businesses’ online platforms. The most common social media tools are Facebook, Twitter, YouTube and LinkedIn, due to the popularity of these networks and the large number of users.

We then reviewed email marketing, which is all about using emails for promotional means. Companies may send out a series of emails to their customers and clients each day, whether it is about deals or data. Finally, affiliate marketing is the strategy that uses rewards in exchange for bringing in new customers or visitors through affiliations. We saw that this was closely linked to the world of referral-based marketing.

For businesses and entrepreneurs who want to stay on top of the freshest and most attractive deals and sales going on in the world, internet marketing is a necessity, not a choice. This method of marketing has lifted the business domain to new heights. The limitations of internet marketing are few in number, while the advantages are sure to boost any business up towards the most fantastic and profitable opportunities. This e-book details all the basics, details, advantages and disadvantages of the massive internet marketing sphere. As it was highlighted continuously throughout this e-book, online marketing is one of the newest and most effective techniques to employ in the modern world, where great majority of people is online already.

Modern market has transferred to the online world where companies can now reach customers worldwide, using different forms of online marketing. Not only does this increase the potential market and the number of potential customers, but it also provides companies with the chances of establishing the position on global market and thus reaching for greater success and achievement of long-term goals.