13. Sample Questions


1. What is internet marketing?

a) Promotion of goods and services through the internet 

b) Promotion of goods and services through social media

c) Promotion of goods and services through search engine ads

d) Promotion of goods and services through newsletters

2. Besides having a website, what are other media that can be used for internet marketing?

a) Social media accounts

b) Social media accounts and emails

c) Social media accounts, blogs and emails

d) Emails and ads

3. Internet marketing became an inseparable part of a modern business due to _______________.

a) The saturation of traditional advertising

b) The increased usage of the internet

c) The development of many online tools

d) The expansion of the market

4. Apart from SEO, SEM and SMM, internet marketing also includes:


b) Google Analytics

c) Email marketing and affiliate marketing

d) Content writing

5. One of the biggest advantages of internet marketing is:

a) Customized strategy that can be applied to any business (large or small)

b) Ability to use a lot of free platforms

c) A lot of online tutorials

d) Simplicity of the strategy

6. Content publication is important part of internet marketing because it helps you with _____________.

a) Statistics

b) Sharing

c) Attracting and engaging visitors

d) Ads

7. Being a primary source of information for millions of people, _______________ is a medium enabling you to promote your business and stay competitive.

a) Internet

b) Web analytics

c) Website


8. Which one of these is not a type of internet marketing?

a) Email marketing

b) Search engine marketing

c) Search engine optimization

d) Search engine result page

9. _________________ is one of the online marketing trends.

a) Affiliate marketing

b) Mobile-friendly content

c) Social analytics

d) SEO

10. Successful online marketing strategy demands ________________.

a) Creativity, planning, research and flexibility

b) Analysis of traditional marketing approach

c) Being restrictive towards changes

d) Imitating the approach your competitors use

11. Web analytics refers to the usage of ____________________.

a) Social media to promote product pages

b) Web data to conduct analysis

c) Different tools to optimize the website

d) Paid ads to promote content

12. Web analytics helps you assess efficiency of ______________.

a) SEM strategy

b) Content on social media

c) Content posted on the website

d) Paid advertising methods

13. Off-site web analytics collects the data about _______________.

a) General performance, regardless if one owns a website or not

b) Visits, duration, interaction, and other data available only to the website owners

c) The data about clicks on external links

d) The data about social media promotion

14. On-site web analytics collects the data about _______________.

a) General performance, regardless if one owns a website or not

b) Visits, duration, interaction, and other data available only to the website owners

c) The data about clicks on external links

d) The data about social media promotion

15. Web analytics can provide the data about website’s performance, which can help with ______________.

a) Content planning

b) SMM strategy

c) Optimization tools

d) Affiliate marketing

16. Which of these metrics provides data about how users reach the website and what they look for?

a) Average time on site

b) Visitor path

c) Top pages

d) Demographics

17. What is a conversion?

a) Any sale

b) A click

c) A specific action a visitor does

d) Page tagging

18. Which of these can be a conversion?

a) Registering for a newsletter

b) Having mobile-friendly content

c) Sending a newsletter

d) Comparing the website with competitors

19. Which of these cannot be a conversion?

a) Clicking on ‘purchase’

b) Registering with an email or password

c) Downloading a file

d) Receiving a newsletter

20. What is conversion rate optimization (CRO)?

a) The rate at which internet users visit the website

b) The rate at which visitors convert into customers

c) The rate at which people leave the website

d) The rate at which people visit the landing page

21. Increasing CRO helps you _________________.

a) Learn more about the website

b) Learn more about optimization of the website

c) Improve the performance of the website

d) Optimize visual content

22. The data for CRO process come from ________________.

a) User feedback

b) Social insights

c) Optimization

d) Planning

23. The data about conversion funnel help you _________________.

a) Install call-to-action button

b) Visualize the path visitors take from the point they visit the website, until they leave

c) Analyze variables as a part of A/B testing

b) Analyze variables from multivariate testing

24. Which of these is not an element of CRO process?

a) Data collection and processing

b) Optimization of goals

c) Optimization of strategy

d) Social media activity

25. Which of these is the correct formula for calculating CRO?

a) (Total views / Total conversions) X 100

b) (Total conversions / Total views) X 100

c) (Total visits / Total sales) X 100

d) (Total sales / Total visits) X 100

26. SEM is the process of promoting your website through ______________.

a) Paid methods only

b) Free methods only

c) Either paid or free methods

d) Social media

27. Which of these is a great benefit of SEM?

a) Your campaign can run 24 hours a day, 7 days a week

b) Optimization of social media

c) CRO

d) Web analytics

28. Which of these is not an optimization element of internet marketing?

a) Keyword analysis and research

b) Determining visibility

c) Total conversions

d) Using back-end tools

29. Sponsored results are _______________ and they show up at the top of the search results.

a) Separated from organic reach

b) Invisible to the users

c) Larger than organic results

d) Shown on a separate page

30. CPC advertising means that you pay each time ____________________.

a) A user clicks on your ad

b) A user sees your ad

c) Your ad is shown

d) You achieve a conversion on your website

31. Which of these is not an ad format?

a) Product listing

b) Text ad

c) App promotion

d) Advertising

32. Paid reach helps you:

a) Attract more clients

b) Optimize your website

c) Calculate CRO

d) Improve ranking in organic reach

33. Which of the targeting options is not part of Google AdWords?

a) Keyword targeting

b) Location and language targeting

c) Device targeting

d) Interests targeting

34. Paid advertising allows you full control over the campaign, by setting up _______________.

a) Descriptive ads

b) The budget and time period during which it is going to be spent

c) Social media accounts on different websites

d) A landing page

35. Social media marketing is a type of online marketing ________________ social websites.

a) Geared towards

b) Different from

c) Which does not focus on

d) That uses email marketing on

36. Website saturation represents _______________.

a) The number of external links

b) The number of pages of the website indexed by the search engines

c) The number of social media accounts

d) The number of websites with the similar topics

37. Electronic word of mouth (eWoM) includes:

a) Any online comments posted on the company blog

b) The number of users who signed up for a newsletter

c) Any statement, perception, comment and like or dislike generated by online users

d) The number of affiliate links

38. Which of the following social networks allow you to create pages to promote a brand or a company?

a) YouTube

b) Facebook

c) Twitter

d) Foursquare

39. Which one of these goals can be achieved through SMM strategy?

a) Decrease the bounce rate

b) Optimization of website content

c) Raising the level of brand awareness

d) Gaining customers through email campaign

40. In contrast to the paid-for ads, search engine optimization does not require _______________.

a) Payment

b) Effort

c) Analysis

d) Monitoring

41. White hat SEO relates to the use of ________________.

a) Conflicting techniques, which are quick shortcuts to gaining high search rankings and links

b) Paid methods to gain links from other websites

c) Spammy content published on the website

d) Techniques and approaches, which are within the acceptable bounds of search engine rules and regulation

42. Which of these is recommended when working on SEO strategy?

a) Earn natural links

b) Pay for links

c) Avoid formatting the pages

d) Avoid using keyword in the title

43. The goal of email marketing is to ____________________.

a) Ask users to follow you on social media

b) Ask users to subscribe

c) Get in touch with previous or potential customers

d) Get in touch with competitors

44. There are two types of email marketing, depending on the type of email used in the strategy. Those are:

a) Paid and organic emails

b) Transactional and direct emails

c) Long and short emails

d) Optimized and non-optimized emails

45. What are the marketing techniques used in affiliate marketing?

a) Cost per click

b) Pay per click and cost per thousand impressions

c) Pay per sale and pay per lead

d) Pay per impression

46. Transactional emails strategy refers to the emails that are:

a) Sent as a response to action that has already been taken by the recipient

b) Randomly sent by companies to all subscribers

c) Sent as a part of promotion of new product

d) Welcome emails sent to the new subscribers

47. Leads are gathered in the purpose of ______________.

a) Increasing links

b) Building a list

c) Creating a sitemap

d) Improving organic reach

48. ________________ represents the consumers interested in the product or service of a business.

a) Email marketing

b) New generation

c) Lead generation

d) Social media marketing

49. The main different between search engine marketing and other types of marketing is ____________.

a) Optimization

b) No costs

c) Non-intrusive approach

d) Intrusive approach

50. Which of these tools can be used in email marketing?

a) LinkedIn

b) Google AdWords

c) Google Analytics

d) MailChimp


1. a

2. c

3. b

4. c

5. a

6. c

7. a

8. d

9. b

10. a

11. b

12. c

13. a

14. b

15. a

16. b

17. c

18. a

19. d

20. b

21. c

22. a

23. b

24. d

25. b

26. c

27. a

28. c

29. a

30. a

31. d

32. a

33. d

34. b

35. a

36. b

37. c

38. b

39. c

40. a

41. d

42. a

43. c

44. b

45. c

46. a

47. b

48. c

49. c

50. d

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