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13. Tools and Apps to Help You with Content Marketing Carrying out tasks in content marketing gets easier with the right tools. There are tools for each and every segment of the process, but this does not mean that you need or have to use all of them. What you need is to choose a […]

12. Content Marketing and Influencer Marketing Development and expansion of content in online marketing and its usage in many aspects of online promotion have slowly led to the appearance of another form of marketing that can be seen as a part of content marketing. It is influencer marketing and the main reason why it is

11. Content Marketing and Online Marketing We have mentioned the connection between content marketing and online marketing on several occasions throughout this ebook, and now it is time to explore this connection in details.  Online marketing, also called internet or digital marketing, is the method of advertising products or services using online tools, strategies and

10. Top Challenges of Implementing Content Marketing Strategy On your path to success, you will encounter a lot of bumps. That is perfectly normal, regardless of the type of business you run. Being aware of the challenges that might await you, helps you prepare yourself and counter the negative effects these might cause.  Producing engaging

9. Content Marketing Strategy Once you know how content marketing works, how content is created, optimized, distributed and managed, you have the full picture. You get all the insights into things that make up content marketing, and therefore you get to design a strategy based on a deeper understanding of content and its role in

8. Content Marketing Metrics to Monitor There are two main reasons why it is necessary to monitor content marketing. First of all, you will get the opportunity assess the influence you were able to make with the published content. This influence is reflected in numerous ways, including the number of sales, visits, leads, etc. Secondly,

7. Content Distribution The production of digital content has slowly lead to the need to share this content, especially with the introduction of social media. This process of sharing involves different channels, starting from your own website to social media accounts and content sharing platforms. Collectively, this process is known as content distribution.  What is

5. Content Optimization Even if you are new to online marketing, you must have already heard about optimization. The term itself means making something better, improving something based on certain standards. In terms of online marketing, this word is most commonly used in the phrase search engine optimization (SEO). What is SEO? SEO (search engine

4. Content Creation Content creation is a process that starts with an idea and ends with a published piece of content, regardless if that is written, visual, audio or video content. When you create content, you have several options.  Large businesses usually have a special department, usually within marketing sector, which will be in charge