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12. Internet Marketing Glossary A/B testing – Also called split testing, A/B testing is the process of comparing two versions of a web page in order to evaluate and compare the performance of both pages.  Affiliate – An affiliate is an entity with a relationship with other larger entity. This term is usually used in […]

11. Internet Marketing for Mobile Devices The trend of mobile marketing has become an integrated part of internet marketing, due to such fast development of mobile technology and the growing usage of mobile devices for searching information online, as well as for social interaction.  It is estimated that more than half of users accessing the

10. Lead Generation Lead generation represents the consumers interested in the product or service of a business. The term is used in marketing to signify the group of consumers that can be converted into customers. While the term lead generation usually refers to online advertising, it can be applied to the process of gathering contacts

9. Steps to Develop Internet Marketing Strategy Every successful strategy in business starts with planning. Developing a plan on how to achieve your goal is the most important task in the process of improving your business. You need to set up a plan of actions in order to determine what you want to achieve and

8. Affiliate Marketing Introduction With an increase in technology, having websites for businesses is vital now. Since the majority of the consumers are found online, it is essential for businesses to use the online space in creating customers for their products or services.  It is extremely easy for anyone to set their own website. Using

5. The Basics of Social Media Marketing Introduction Until just a few years ago, social media was known as a domain for school-going kids. It was looked upon as a set of forums that were used by youngsters to socialize, share personal details, and discus the topics of their interest. With parents wary and instructors

6. The Basics of Search Engine Optimization Introduction There is nothing worse than creating a website but failing to reach its potential users and customers. This dilemma plagues a large chunk of website search marketing industry today; this is where SEO comes in. SEO is the essential practice of drastically improving the performance of your

4. The Basics of Search Engine Marketing Introduction If information is the superhighway then, the king of the road is the search engine. The short time in which the internet has become immensely accessible, search engines have become a useful tool. In fact, in the lives of the people, the idea of referring to a

3. The Basics of Conversion Optimization Introduction The concept of conversion optimization is very valuable to online marketers. To understand what this term means, let us first discuss the importance of online touchpoints. A touchpoint, in business terms, is a medium where the customer first engages with a business, gets to know about it or

2. Web Analytics Introduction The proliferation of internet usage and the upsurge in the creation of so many websites has led to the development of an entire science devoted to the understanding of the patterns online. Most users are comfortable with the idea of interacting with a non-human structure, the website, which is giving them