Social Media Marketing Course and Certification (FREE)

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  • 165 Pages Ebook
  • FREE Course and Certification
  • Difficulty Level: Beginners

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Certification

Certification

  • Get a Professional Certification
  • Showcase Your Skills
  • Improve Your CV/Resume
  • Grow Your Online Marketing Career
Course materials

3D_Social-Media-Marketing_eMarketing-Institute_v1

Course materials

  • ebook: Social Media Marketing
  • PDF format
  • 165 pages
  • 50 sample questions
  • Knowledge required to pass test
Course overview

Course overview

The influence of social media on modern businesses is a reality we have to be aware of. Instead of considering social media as a type of entertainment and cool place for finding information, businesses should consider social media as a powerful tool to help them disseminate the promotional message and increase brand awareness.

Through this course you will learn what social media marketing is and what the most important social media websites are. There are so many social networks, but only some of them will provide benefits for your company, which is why you will learn about the most popular social networking websites, the features and the possibilities they offer and whether this is something you should and could use in the promotion of your business and the process of reaching potential customers.

You will also learn about blogging, how this activity should be used as a part of social media marketing and how to use blogging to improve your website’s performance and engage your audience. Social media activity and blogging combined can help you boost social media engagement and reach your target audience. In this course, you will learn tactics for increasing engagement and reaching your target audience through the set of recommended activities and practices, which will result in better performance on social media, while improving the performance of your website as well.

Recommendations on sharing content on social media and the usage of social bookmarking websites are also part of this course. Being successful at social media marketing demands having a strategy, which is designed so that it uses the best potential of social media to boost the reach and ensure that you get the best out of your social media activity. Therefore, you need to learn how to develop your own social media strategy and how to define an approach that will be genuine and professional, and that will ultimately help you present your business the way you want social media users to see it.

You will also find out what to do and what not to do if you want your social media accounts to be successful. Finally, you will learn how to use social media as a tool for promotion, regardless if you want to promote products or services, to use social media for branding, or establish relationships with your potential customers. The overview will also help you understand social media ROI, to help you calculate the performance of your social media strategy, as well as recommended tools that will help you with planning, managing and monitoring.

The importance of social analytics, automation and the influence of social media marketing on other types of marketing are also highlighted as important segments in understanding how to successfully leverage social media activity into improving your business performance.

Chapter content

Chapter content

1. Introduction

In order to be able to follow the content of this e-book, you will first learn about marketing and social media which will help you get deeper understanding of how these two are connected.

2. Social Media Marketing

This chapter is focused on explaining what social media marketing is, as well as which types of social media websites are available to the online marketers. Mobile social media is also the focus of this chapter.

3. The Most Important Social Media Websites

You can start promoting through social media as soon as you know which websites would be perfect for your business. This section highlights the most important websites and particular features each website provides for online promotion and exposure.

4. Blogging

Blogging is a type of social media marketing, which is why the entire chapter of this e-book is devoted to explaining what blogging is and which platforms you can use for blogging. You will also find out about recommendations related to improving your blogging activity.

5. Social Media Engagement

In this chapter you will learn about the term of social media engagement, why it is important to work on increasing engagement, and how to increase social media engagement.

6. Social Media and Target Audience

Target audience is the group of people you are trying to reach, and here you will learn about how to define your target audience, how to use social media to learn more information about your target audience and how to target the people you are trying to reach through social media.

7. Sharing Content on Social Media

Sharing content on social media includes sharing different types of content, such as photos, graphics, videos, and links. You will learn some important things to have in mind when sharing content in order to make sure you get the most out of it.

8. Social Bookmarking Websites

This chapter introduces the topic of social bookmarking websites and how those can help with promoting your content and reaching more people. Recommendations on the most popular social bookmarking websites you can use are also part of this section.

9. Approach to Social Media

Defining your approach is important part of successful social media marketing, which is why this chapter contains some of the best tips to help you refine your approach and learn how to be more successful on social media.

10. Dos and Don’ts of Social Media

This chapter features recommendations on what to do and what not to do on social media, and how those actions reflect on your business and popularity of your social media accounts.

11. Social Media Strategy

Detailed guide on how to create and implement your own social media strategy is going to help you boost the performance of your social media accounts.

12. Tips on Using Social Media in Marketing

This chapter contains some of the tips on how to optimize your social media accounts and how to evaluate the performance of social media accounts.

13. Using Social Media for Promotion

There are two types of promotion available on social media, paid advertising and free promotion. Learn about both of these and which one you should use for your business.

14. How to Promote Using Social Media

Here you will learn how you can use social media for promotions and how different approaches can be used to develop social media promotion strategy.

15. Social Media ROI

ROI helps you compare your investment and the results, which is perfect for evaluating the achievement of your goals, providing insight into efficiency of social media activity.

16. Using Social Media for Branding

In this chapter you will learn what branding is, how social media is connected with branding and how being active on social media can help you with branding.

17. Using Social Media for Establishing Relationship

Social networks are based on user interaction, which is why establishing relationships via social networks is very important in order to be successful in social media marketing.

18. Social Media and SEO

Both social media and SEO are part of internet marketing, and in this chapter you will learn how those two are connected.

19. Tools for Managing Social Media

This chapter includes recommendations on which tools to use to plan, manage and monitor the activity of your social media accounts.

20. Social Analytics

Monitoring the performance of social accounts is very important, which is why you need to learn what social analytics is and how to use those metrics to increase your performance.

21. Automation and Social Media

In this chapter you will find out how automation is used in social media marketing, as well as some benefits and disadvantages of automation you should be aware of.

22. Social Media and Other Types of Marketing

This is where you will find out more about other types of internet marketing and how they are connected to social media marketing.

23. Social Media Marketing Glossary

The glossary contains all of the most important terms related to social media marketing which will help you understand the content of this e-book and it can always be used as a reference.

24. Conclusion: The Importance of Social Media in Marketing

The book ends with explaining the importance of social media in modern business, and how social networks have become part of internet marketing.

How to pass exam

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How to pass exam

  • The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
  • Time limit: 60 minutes.
  • The difficulty level of this course is: Beginners level.

FREQUENTLY ASKED QUESTIONS

What is the price of a certification?

All our certification programs are 100% FREE.

What do I get, when I sign up for a course?

You get an ebook, which includes the full course material (all our ebooks are in PDF-format, and more than 150-pages) + you get permission to take a test + if you pass the test, you will get your professional certification. The certificate will be sent to you via email, as a PDF attachment.

How difficult is it to pass the tests?

All our courses are beginners level. Even though the courses are beginners level, we advise, that you read the course material before taking your test. There are 50 questions in each exam. The passing score is 50%. The time limit is 60 minutes (i.e. 1 hour). This means, that you need to answer correct on at least 25 out of 50 questions, within 1 hour, in order to pass the test. The questions are multiple choice questions. Once you pass you can download your certification.

How many certifications can I take?

You can take as many certifications as you like. There is no limit. At the moment you can signup for any (or all) of these online marketing certification programs (all are 100% FREE):

Online Marketing Fundamentals Course and Certification

Search Engine Marketing Course and Certification

Social Media Marketing Course and Certification

Web Analytics Course and Certification

SEO (Search Engine Optimization) Course and Certification

What do I do, if I don’t pass the test?

You can retake the test. It’s still 100% FREE.

What is the price of a retake test?

Each retake test is 100% FREE.

How many questions are there in a test?

The tests are beginners level, and you need to answer 50 multiple choice questions (Passing score: 50%. Time limit: 60 minutes).

How do I pass a test?

All our courses are beginners level. There are 50 questions in each exam. The questions are multiple choice questions, with either 3 or 4 different options. In order to get certified you need to answer correct on 25 out of 50 questions (Passing score: 50%. Time limit: 60 minutes). Once you pass the exam, you can download your certification.

To summarize: You need to answer correct on at least 50% of the questions. If you get less than 50%, you probably need to read your ebook one more time, and once you are ready to retake your exam, you login to your account, and try again.

Is there an expiration date for my certificate?

No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.

Why are all courses 100% free?

Great question! Think about this… How many people would have a Facebook profile, if it wasn’t free? How many people would do searches on Google if it wasn’t free? How many people would use Skype, if it wasn’t free? Did Facebook, Google and Skype do great, while being free? Yes. We also believe, that free stuff is great. That’s why, all our courses are 100% free.

How do I contact you?

You can find our contact details here. You are always welcome to send us an email at support@emarketinginstitute.org

 

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